{"id":246,"date":"2008-06-11T00:10:23","date_gmt":"2008-06-11T05:10:23","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=246"},"modified":"2008-06-11T00:10:23","modified_gmt":"2008-06-11T05:10:23","slug":"inside-pr-115-wednesday-june-11-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/06\/11\/inside-pr-115-wednesday-june-11-2008\/","title":{"rendered":"Inside PR #115 &#8211; Wednesday, June 11, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9409\"><audio class=\"wp-audio-shortcode\" id=\"audio-246-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_115_FINALtagd.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_115_FINALtagd.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_115_FINALtagd.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D246\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-600-4741, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/www.terryfallis.com\">Terry Fallis<\/a>, <a href=\"http:\/\/com.motionblog.ca\/\">Keith McArthur<\/a> and <a href=\"http:\/\/julietteblog.blogspot.com\/\">Julie Rusciolelli<\/a> and discuss creativity in pitching new business.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:34<\/strong> Terry opens the show<\/p>\n<p><strong>01:31 <\/strong>The panel talks about their weekends. Terry tells us about the <a href=\"http:\/\/www.leacock.ca\/\">Leacock Medal<\/a> ceremony and about getting the TD Bank Comfort zone seats at last Sunday&#8217;s Blue Jays game.<\/p>\n<p><strong>02:50 <\/strong>Terry talks about <a href=\"http:\/\/propr.ca\/index.php\/2006\/toronto-and-ottawa-pr-meetups-to-discuss-social-media\/\">Third Tuesday&#8217;s in June across Canada<\/a>. He asks listeners to check out Joseph Thornley&#8217;s Blog at <a href=\"http:\/\/propr.ca\/\">propr.ca<\/a><\/p>\n<p><strong>03:51 <\/strong>Terry plugs <a href=\"http:\/\/www.podcastersacrossborders.com\/\">Podcasters Across Borders<\/a><\/p>\n<p><strong>06:18<\/strong> Keith Talks about <a href=\"http:\/\/www.the-cma.org\/?WCE=C=32%7CK=S226581\">CMA&#8217;s word of mouth marketing Conference: Mass to Grass<\/a><\/p>\n<p><strong>07:23<\/strong> Julie talks about her participation in <a href=\"http:\/\/www.luminato.com\/festival\/eng\/\">Luminato<\/a><\/p>\n<p><strong>09:42<\/strong> Terry introduces the main topic of discussion: creativity in pitching new business<\/p>\n<p><strong>11:06<\/strong> Julie talks about some tricks <a href=\"http:\/\/www.maverickpr.com\/m_who_1.php\">Maverick<\/a> uses<\/p>\n<p><strong>16:38 <\/strong>Keith talks about a three stage process <a href=\"http:\/\/www.veritascanada.com\/\">Veritas<\/a> went through to pitch a client<\/p>\n<p><strong>19:59 <\/strong>Terry shares experiences in pitching <a href=\"http:\/\/www.travelocity.ca\/ca\">Travelocity<\/a> and <a href=\"http:\/\/www.schwab.com\">Charles Schwab<\/a> Canada<\/p>\n<p><strong>23:36 <\/strong>Julie shows that experience and credentials won&#8217;t necessarily get you the win<\/p>\n<p><strong>25:28 <\/strong>Terry talks about the importance of connecting with a client and how important chemistry is<\/p>\n<p><strong>28:13 <\/strong>Terry describes <a href=\"http:\/\/www.thornleyfallis.com\/\">TFC<\/a>&#8216;s Molson pitch and building a train set in the board room<\/p>\n<p><strong>30:32<\/strong> Terry reads the comment from John Unkart of Michigan, USA<\/p>\n<p><strong>31:49 <\/strong>Julie, Keith and Terry respond<\/p>\n<p><strong>34:42 <\/strong>Terry closes up the show<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week&#8217;s episode was produced by <a href=\"http:\/\/www.prgirlz.com\/index.php\/2008\/05\/16\/samantha-lovelace-the-front-desk\/\">Samantha Lovelace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11,10,6,2,3],"tags":[124,950,63,127,59,29,28,31,125,126,85,43,44,25,33],"class_list":["post-246","post","type-post","status-publish","format-standard","hentry","category-awards","category-comments","category-inside-pr","category-new-business-development","category-pr","category-show-notes","tag-creativity","tag-inside-pr","tag-inside-pr-podcast","tag-john-unkart","tag-joseph-thornley","tag-julie-rusciolelli","tag-keith-mcarthur","tag-leacock-medal","tag-new-business","tag-pitch","tag-podcasters-across-borders","tag-pr-podcast","tag-public-relations","tag-terry-fallis","tag-third-tuesday"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}