{"id":2470,"date":"2013-02-14T18:29:55","date_gmt":"2013-02-14T23:29:55","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2470"},"modified":"2013-02-14T18:29:55","modified_gmt":"2013-02-14T23:29:55","slug":"inside-pr-3-25-rob-reid-on-outrageous-trust","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/02\/14\/inside-pr-3-25-rob-reid-on-outrageous-trust\/","title":{"rendered":"Inside PR 3.25: Roy Reid on Outrageous Trust"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1510\"><audio class=\"wp-audio-shortcode\" id=\"audio-2470-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_325_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_325_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_325_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2470\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>It\u2019s Valentine\u2019s Day and while we certainly don&#8217;t know the secret to romance, we do know that no real relationship can survive without trust.<\/p>\n<p>And that brings us to today&#8217;s topic. We caught up with <a href=\"http:\/\/www.onmessage.com\/roy-w-reid-jr-apr.html\" target=\"_blank\">Roy Reid, APR<\/a>, one of the partners in Consensus Communications, at the <a href=\"http:\/\/www.prsa.org\/Conferences\/InternationalConference\/\" target=\"_blank\">PRSA International Conference<\/a> in San Francisco. Roy had just given a presentation on trust \u2013 well, actually he went beyond simple trust to describe something he called outrageous trust.<\/p>\n<p>Here are three actions Roy recommends to achieve outrageous trust:<\/p>\n<blockquote><p>1. Take responsibility for the relationship.<\/p>\n<p>2. Build from the inside out. That means always acting with integrity and producing excellent work.<\/p>\n<p>3. Be consistent in your communications.<em id=\"__mceDel\"><em id=\"__mceDel\"><br \/>\n<\/em><\/em><\/p><\/blockquote>\n<p>Gini\u00a0references the <a href=\"http:\/\/www.edelman.com\/insights\/intellectual-property\/trust-2013\/\" target=\"_blank\">2013 Edelman Trust Barometer<\/a> and the fact that while trust in organizations is no longer falling, it&#8217;s still low. She agrees with Roy and says you can&#8217;t be\u00a0trustworthy externally unless you\u2019re trustworthy internally too.<\/p>\n<p>Joe mentions <a href=\"http:\/\/www.amazon.ca\/Naked-Conversations-Changing-Businesses-Customers\/dp\/047174719X\" target=\"_blank\">Naked Conversations<\/a> and the notion that we trust people we know and can talk to and are generally skeptical of business. And if organizations haven&#8217;t spent the time to engage with their community, they won&#8217;t have much credibility or support when a crisis occurs.<\/p>\n<p>We go on to talk about two recent online crises in the restaurant industry, at\u00a0<a href=\"http:\/\/honestcooking.com\/2013\/01\/24\/italian-tourist-arrested-smith-wollensky\/\" target=\"_blank\">Smith and Wollensky<\/a>\u00a0(scroll to the end to read what the police had to say)\u00a0and the tipping brouhaha at\u00a0<a href=\"http:\/\/spinsucks.com\/communication\/six-tips-for-managing-an-out-of-control-social-media-crisis\/\" target=\"_blank\">Applebee&#8217;s.<\/a><\/p>\n<p>What do you think organizations need to do to attain the state of outrageous trust with their customers and communities?<\/p>\n<p><iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/Jshrrz-Q7u8?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the <a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] It\u2019s Valentine\u2019s Day and while we certainly don&#8217;t know the secret to romance, we do know that no real relationship can survive without trust. And that brings us to today&#8217;s topic. We caught up &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[694,387,950,149,27,946,574,705,952,706],"class_list":["post-2470","post","type-post","status-publish","format-standard","hentry","category-pr","tag-communications","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-prsa-conference","tag-roy-reid","tag-social-media","tag-trust"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}