{"id":248,"date":"2008-06-25T12:03:49","date_gmt":"2008-06-25T17:03:49","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=248"},"modified":"2008-06-25T12:03:49","modified_gmt":"2008-06-25T17:03:49","slug":"inside-pr-117-wednesday-june-25-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/06\/25\/inside-pr-117-wednesday-june-25-2008\/","title":{"rendered":"Inside PR #117 &#8211; Wednesday, June 25, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4719\"><audio class=\"wp-audio-shortcode\" id=\"audio-248-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_117_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_117_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_117_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D248\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-600-4741, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/www.terryfallis.com\">Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.com\">David Jones<\/a> and <a href=\"http:\/\/www.martinspalette.blogspot.com\/\">Martin Waxman<\/a> discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:27<\/strong> Terry opens the show<\/p>\n<p><strong>01:09<\/strong> Terry tells us about Podcasters Across Borders<\/p>\n<p><strong>03:34 <\/strong>Dave introduces the comment from David Silverman of <a href=\"http:\/\/www.outpostmedia.co.uk\/\">Outpost <\/a>out of the <a href=\"http:\/\/en.wikipedia.org\/wiki\/United_Kingdom\">UK<\/a><\/p>\n<p><strong>05:01<\/strong> Dave sets up the main topic of discussion for this week&#8217;s Inside PR: Four ways to turn your boutique agency into a Super-Star agency<\/p>\n<p><strong>05:13<\/strong> <span style=\"text-decoration: underline;\">Tip #1<\/span> &#8211; Build new practices by hiring experts.<\/p>\n<p><strong>06:43 <\/strong>Terry uses the hiring of <a href=\"http:\/\/michaelocc.com\/\">Michael O&#8217;Connor Clarke<\/a> to illustrate the effectiveness of this tip<\/p>\n<p><strong>09:58<\/strong> Martin brings up the importance of being flexible in specialization<\/p>\n<p><strong>11:15 <\/strong><span style=\"text-decoration: underline;\">Tip #2<\/span> &#8211; Build experience in new areas by working with smaller clients and consider it an investment<\/p>\n<p><strong>14:14<\/strong> Terry talks about how he and Dave learned to podcast with Ian Hull of <a href=\"http:\/\/hullandhull.com\/\">Hull &amp; Hull LLP<\/a>.<\/p>\n<p><strong>16:41<\/strong> <span style=\"text-decoration: underline;\">Tip #3<\/span> &#8211; Growing your firm through buying or merging with a smaller agency that specializes in an area of interest<\/p>\n<p><strong>18:36 <\/strong>Martin gives us some examples of American firms using this tactic to enter into the Canadian market<\/p>\n<p><strong>20:40 <\/strong><span style=\"text-decoration: underline;\">Tip #4<\/span> &#8211; Fake it until you make it (though the panel of Inside PR does not recommend this action)<\/p>\n<p><strong>24:07<\/strong> Martin talks about the importance of referrals<\/p>\n<p><strong>24:39<\/strong> <span style=\"text-decoration: underline;\">Tip #5<\/span> &#8211; Leverage your skills (a special supplement from Martin)<\/p>\n<p><strong>25:46<\/strong> Terry talks about working with associates<\/p>\n<p><strong>27:31<\/strong> Dave ties up the show<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week&#8217;s episode was produced by <a href=\"http:\/\/www.prgirlz.com\/index.php\/2008\/05\/16\/samantha-lovelace-the-front-desk\/\">Samantha Lovelace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,10,6,2,3],"tags":[131,26,132,950,27,52,133,43,44,45,25],"class_list":["post-248","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-comments","category-inside-pr","category-new-business-development","category-pr","category-show-notes","tag-advice","tag-david-jones","tag-david-silverman","tag-inside-pr","tag-martin-waxman","tag-michael-oconnor-clarke","tag-outpost-media","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-terry-fallis"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}