{"id":2500,"date":"2013-03-14T22:21:27","date_gmt":"2013-03-15T02:21:27","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2500"},"modified":"2013-03-14T22:21:27","modified_gmt":"2013-03-15T02:21:27","slug":"inside-pr-3-27-the-story-on-content","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/03\/14\/inside-pr-3-27-the-story-on-content\/","title":{"rendered":"Inside PR 3.27: The story on content"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8906\"><audio class=\"wp-audio-shortcode\" id=\"audio-2500-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_327_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_327_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_327_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2500\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week we feature video interviews we did at <a href=\"http:\/\/mm12.meshconference.com\/\" target=\"_blank\">meshmarketing<\/a> conference in Toronto. Our guests are three content marketing strategists &#8211; well, two strategists and one creative artist:\u00a0<a class=\"zem_slink\" title=\"Kristina Halvorson\" href=\"http:\/\/twitter.com\/halvorson\" target=\"_blank\" rel=\"twitter\">Kristina Halvorson<\/a>, <a class=\"zem_slink\" title=\"Lee Odden\" href=\"https:\/\/twitter.com\/leeodden\" target=\"_blank\" rel=\"homepage\">Lee Odden<\/a> and <a class=\"zem_slink\" title=\"David Usher\" href=\"https:\/\/twitter.com\/davidusher\" target=\"_blank\" rel=\"homepage\">David Usher<\/a>.<\/p>\n<p>Here are some highlights:<\/p>\n<blockquote><p><strong>Kristina Halvorson<\/strong> &#8211; Brands need to care about content more than ever because that\u2019s what drives their relationships with customers online\u2026 Brands should ensure they look at content not at a commodity but as a business asset.<\/p>\n<p><strong>Lee Odden<\/strong> &#8211; Content is the perfect medium for storytelling, it\u2019s what helps brands stand out beyond the noise&#8230; Think about online marketing as a peanut and jelly sandwich, search is the PB, jelly\u2019s the social media and content is the bread that holds it all together.<\/p>\n<p><strong>David Usher<\/strong> &#8211; Content is very important to brands these days because it defines the brand. If you take the word brand and replace it with personality, it\u2019s really the same thing&#8230; You need authenticity and originality and those are the two things that make content engaging.<\/p><\/blockquote>\n<p>Gini, Joe and Martin talk about the interviews and how each of us thinks about content. We agree you don&#8217;t need to have a big budget to create meaningful and sharable social objects. You need a great story to tell to people who are genuinely interested. And that&#8217;s where relationships and creativity come in.<\/p>\n<p>What are some of your content marketing ideas secrets? We\u2019d love to hear from you.<\/p>\n<p>And if you liked these interviews, you may want to check out the great lineup of speakers at <a href=\"http:\/\/meshconference.com\/\" target=\"_blank\">Mesh 2013<\/a> in Toronto in May. And yes, that&#8217;s another Inside PR video on the homepage :).<\/p>\n<p><iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/2WoMXs2QGeY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/Q9YzBXrz2B0?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/VUNCgT-CJFY?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n<p>Gini recommends a content audit and talks about things that can be repurposed and optimize it so it reaches. You don\u2019t always have to create something new, you need to use what you already have in other collateral.<\/p>\n<p>Takes pieces of a PDF white paper that isn\u2019t searchable and creates nuggets that are searchable from existing content.<\/p>\n<p>Content as a business asset and spoke that it\u2019s meaningful and engaging and the issue of high quality is interesting with social objects.<\/p>\n<p>What are some of your content secrets? We\u2019d love to hear from you.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\" href=\"http:\/\/www.zemanta.com\/?px\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: none; float: right;\" alt=\"Enhanced by Zemanta\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=ff653fe8-a273-4e28-83ea-26a0c978a6b6\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week we feature video interviews we did at meshmarketing conference in Toronto. Our guests are three content marketing strategists &#8211; well, two strategists and one creative artist:\u00a0Kristina Halvorson, Lee Odden and David Usher. &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[696,632,709,387,950,149,688,628,27,108,683,952,710],"class_list":["post-2500","post","type-post","status-publish","format-standard","hentry","category-pr","tag-content","tag-content-marketing","tag-david-usher","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-kristina-halvorson","tag-lee-odden","tag-martin-waxman","tag-mesh","tag-meshmarketing","tag-social-media","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2500"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2500\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}