{"id":2524,"date":"2013-03-27T12:40:51","date_gmt":"2013-03-27T16:40:51","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2524"},"modified":"2013-03-27T12:40:51","modified_gmt":"2013-03-27T16:40:51","slug":"inside-pr-3-28-yahoo-brings-employees-inside","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/03\/27\/inside-pr-3-28-yahoo-brings-employees-inside\/","title":{"rendered":"Inside PR 3.28: Yahoo Brings Employees Inside"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4332\"><audio class=\"wp-audio-shortcode\" id=\"audio-2524-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_328_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_328_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_328_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2524\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>The Yahoo! decision to bring employees to the office is not news. You&#8217;ve probably heard it dissected to death. I wrote about it, from a <a href=\"http:\/\/spinsucks.com\/entrepreneur\/yahoo-letter-was-their-communications-team-consulted\/\" target=\"_blank\">PR and marketing perspective<\/a>, and people have debated it to death, from women&#8217;s liberation and backwards thinking to why companies disappear and what this might mean for company growth (or not).<\/p>\n<p>But Joe and I, with some prodding from Martin, discuss it a bit differently: From business owner perspectives.<\/p>\n<p>Both of us have had good success with employees working from home. I run a completely virtual company and Joe has two offices (Ottawa and Toronto) with a team who work both in the office and at home.<\/p>\n<p>We&#8217;re in agreement if you&#8217;re aiming for productivity, working from home tends to work better than being in an office where you can be constantly interrupted. But, if you&#8217;re looking to innovate, create new product design, or brainstorm, it&#8217;s really hard to produce remotely.<\/p>\n<p>Joe says it&#8217;s easy to come up with a good idea, but they need to be stewed over and discussed. When the idea becomes a strategy is when people are waiting for the coffee to brew and they begin to discuss the idea. You can&#8217;t replace that with a virtual office.<\/p>\n<p>I agree. In fact, I talk about how we struggle with those very things so we have to make a concerted effort to use technology to our advantage when we need to work on bigger, more thoughtful things for clients (or ourselves).<\/p>\n<p>But through the discussion, we come up with a new way of doing things and using technology to obtain innovation without being in the office.<\/p>\n<p>Listen to the episode to see what it is!<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joe Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] The Yahoo! decision to bring employees to the office is not news. You&#8217;ve probably heard it dissected to death. I wrote about it, from a PR and marketing perspective, and people have debated it &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[717,716,715,712,714,713,711],"class_list":["post-2524","post","type-post","status-publish","format-standard","hentry","category-pr","tag-brainstorming","tag-innovation","tag-productivity","tag-remote-working","tag-virtual-office","tag-work-from-home","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2524"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}