{"id":255,"date":"2008-07-30T10:29:58","date_gmt":"2008-07-30T15:29:58","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=255"},"modified":"2008-07-30T10:29:58","modified_gmt":"2008-07-30T15:29:58","slug":"inside-pr-122-becoming-the-better-writer","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/07\/30\/inside-pr-122-becoming-the-better-writer\/","title":{"rendered":"Inside PR #122 &#8211; Wednesday, July 30, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5312\"><audio class=\"wp-audio-shortcode\" id=\"audio-255-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_122_FINALtagged.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_122_FINALtagged.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_122_FINALtagged.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D255\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-337-0727, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\/\">Terry Fallis<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from <a href=\"http:\/\/joshturner.wordpress.com\/\">Josh Turner<\/a> and <a href=\"http:\/\/rickweiss.ca\/\">Rick Weiss<\/a>.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:26<\/strong> Terry opens the show.<\/p>\n<p><strong>01:47 <\/strong>Terry mentions <a href=\"http:\/\/blog.holtz.com\/\">Shel Holtz&#8217;s<\/a> visit to Toronto.<\/p>\n<p><strong>03:29<\/strong> <a href=\"http:\/\/joshturner.wordpress.com\/\">Josh Turner<\/a> leaves a comment about last weeks <a href=\"https:\/\/www.insidepr.ca\/index.php\/2008\/07\/23\/\">Inside PR on fit and personality.<\/a><\/p>\n<p><strong>07:08<\/strong> <a href=\"http:\/\/twitter.com\/RaWeiss\">Rick Weiss<\/a> asks about &#8220;too good to be true&#8221; hires and whether a company should hire someone so that the &#8220;other guy&#8221; can&#8217;t get them.<\/p>\n<p><strong>09:32 <\/strong>Martin introduces the main topic: Tips to becoming the better writer.<\/p>\n<p style=\"text-align: left;\"><strong>10:30<\/strong> <span style=\"text-decoration: underline;\">Tip #1<\/span>: Read and read a lot. Try to read as eclectically as possible.<\/p>\n<p style=\"text-align: left;\"><strong>13:20<\/strong> <span style=\"text-decoration: underline;\">Tip #2:<\/span> Be Clear. Clarity is absolutely essential in thought and writing.<\/p>\n<p style=\"text-align: left;\"><strong>15:00<\/strong> Martin talks about the issue of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Jargon\">Jargon<\/a> (or <a href=\"http:\/\/en.wikipedia.org\/wiki\/Gobbledygook\">Gobbledygook<\/a>).<\/p>\n<p style=\"text-align: left;\"><strong>16:22<\/strong> <span style=\"text-decoration: underline;\">Tip #3:<\/span> Writing it small. Learn to pair it down. Be concise and brief. (Martin cites <a href=\"http:\/\/www.amazon.com\/Pontoon-Novel-Wobegon-Garrison-Keillor\/dp\/0670063568\">Pontoon<\/a> by <a href=\"http:\/\/en.wikipedia.org\/wiki\/Garrison_Keillor\">Garrison Keillor <\/a>as an example)<\/p>\n<p style=\"text-align: left;\"><strong>19:36<\/strong> <span style=\"text-decoration: underline;\">Word of Advice:<\/span> Want to practice good writing? Get on <a href=\"http:\/\/twitter.com\/\">Twitter<\/a>!<\/p>\n<p style=\"text-align: left;\"><strong>20:26<\/strong> <span style=\"text-decoration: underline;\">Tip #4:<\/span> Re-write and polish! Take the time to make it magnificent before sending it off to edit.<\/p>\n<p style=\"text-align: left;\"><strong>23:25<\/strong> <span style=\"text-decoration: underline;\">Tip #5:<\/span> Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.<\/p>\n<p style=\"text-align: left;\"><strong>We Recommend:<\/strong><\/p>\n<ul>\n<li>Reading White and Strunk&#8217;s <em><a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Elements_of_Style\">Elements of Style.<\/a><\/em><\/li>\n<li>Reading <em><a href=\"http:\/\/eatsshootsandleaves.com\/buyus.html\">Eats, Shoots and Leaves<\/a><\/em> by <a href=\"http:\/\/eatsshootsandleaves.com\/lynne.html\">Lynne Truss.<\/a><\/li>\n<li>Listening to the <a href=\"http:\/\/grammar.quickanddirtytips.com\/\"><em>Grammar Girl Podcast<\/em>.<\/a><\/li>\n<li>Learning <a href=\"http:\/\/www.uottawa.ca\/academic\/arts\/writcent\/hypergrammar\/semicoln.html\">how to use the semicolon.<\/a><\/li>\n<\/ul>\n<p><strong>26:55<\/strong> <span style=\"text-decoration: underline;\">Tip #6:<\/span> You can always be a better writer.<\/p>\n<p><strong>We recommend:<\/strong><\/p>\n<ul>\n<li>Volunteering to write articles for your community paper.<\/li>\n<li>Write in a journal every day.<\/li>\n<li>Take a writing workshop.<\/li>\n<\/ul>\n<p><strong>30:46<\/strong> <span style=\"text-decoration: underline;\">SUPPLEMENT:<\/span> How to write a news release.<\/p>\n<p><strong>Martin:<\/strong><\/p>\n<ol>\n<li>Writes the headline.<\/li>\n<li>Brainstorms his points.<\/li>\n<li>Polishes the piece through 2nd and third drafts<\/li>\n<\/ol>\n<p><strong>Terry:<\/strong><\/p>\n<ol>\n<li>Writes the headline.<\/li>\n<li>Writes a sub-header.<\/li>\n<li>Writes the lead through to the end.<\/li>\n<li>Moves the paragraphs around.<\/li>\n<li>Edits through to the end.<\/li>\n<\/ol>\n<p><strong>34:14<\/strong> <span style=\"text-decoration: underline;\">Tip #7:<\/span> Develop and work through your own personal style.<\/p>\n<p><strong>35:03<\/strong> Terry wraps up the show.<\/p>\n<p style=\"text-align: left;\">\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week&#8217;s episode was produced by <a href=\"http:\/\/www.prgirlz.com\/index.php\/2008\/05\/16\/samantha-lovelace-the-front-desk\/\">Samantha Lovelace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2,1],"tags":[153,950,149,144,150,27,156,946,43,155,44,99,152,25,154,151],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","category-uncategorized","tag-grammar","tag-inside-pr","tag-joe-thornley","tag-josh-turner","tag-kurt-vonnegut","tag-martin-waxman","tag-new-releases","tag-pr","tag-pr-podcast","tag-professional-development","tag-public-relations","tag-rick-weiss","tag-style","tag-terry-fallis","tag-tips","tag-writing"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}