{"id":262,"date":"2008-09-03T16:06:27","date_gmt":"2008-09-03T21:06:27","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=262"},"modified":"2008-09-03T16:06:27","modified_gmt":"2008-09-03T21:06:27","slug":"inside-pr-127-wednesday-september-3-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/09\/03\/inside-pr-127-wednesday-september-3-2008\/","title":{"rendered":"Inside PR #127 &#8211; Wednesday, September 3, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6468\"><audio class=\"wp-audio-shortcode\" id=\"audio-262-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_127_FINAL_tag2.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_127_FINAL_tag2.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_127_FINAL_tag2.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D262\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, call us on the comment line on 206-337-0727, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave us a comment on the <a href=\"https:\/\/www.insidepr.ca\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR, <a href=\"http:\/\/terryfallis.com\">Terry<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David<\/a>, <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin<\/a> and <a href=\"http:\/\/julietteblog.blogspot.com\/\">Julie<\/a> discuss five best practises when it comes to setting up a corporate blog.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:31 <\/strong>Dave opens the show.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>01:22 <\/strong>Martin introduces the week&#8217;s topic: Best practises when it comes to setting up a corporate blog. (ref: <a href=\"http:\/\/www.socializedpr.com\/\">Joel Postman <\/a>and <a href=\"http:\/\/www.twistimage.com\/blog\/\">Mitch Joel<\/a>).<\/p>\n<p><strong>02:23 <\/strong>Terry introduces the first best practise: Honesty.<\/p>\n<p><strong>04:39 <\/strong>Terry mentions corporate examples of organizations that have failed to practise honesty. He references <a href=\"http:\/\/www.businessweek.com\/bwdaily\/dnflash\/content\/oct2006\/db20061009_579137.htm\">Walmarting Across America Blog<\/a> and <a href=\"http:\/\/consumerist.com\/consumer\/psp\/we-reupload-fake-sony-psp-blog-223187.php\">Sony PSP Blog.<br \/>\n<\/a><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>12:38 <\/strong>Martin introduces the second best practise: Conversation.<\/p>\n<p><strong>15:30 <\/strong>Terry introduces the third best practise: Timeliness.\u00a0 He gives an example of a corporate blog that did not practise timeliness: <a href=\"http:\/\/www.churchofthecustomer.com\/blog\/2006\/09\/mcdonalds_blog_.html\">McDonald&#8217;s Corporate Social Responsibility Blog.<\/a><\/p>\n<p><strong>19:53 <\/strong>Julie asks the other&#8217;s opinions on anonymous posts<\/p>\n<p><strong>20:41 <\/strong>Martin talks about the <a href=\"http:\/\/en.wikipedia.org\/wiki\/John_Mackey_(businessman)\">president of Whole Foods<\/a> <a href=\"http:\/\/www.businessweek.com\/careers\/managementiq\/archives\/2007\/07\/who_advises_joh.html\">slagging his competition anonymously. <\/a><\/p>\n<p><strong>21:44 <\/strong>Dave introduces the fourth best practise: Measurement.<\/p>\n<p><strong>28:27 <\/strong>Julie introduces the fifth best practise: Commitment.<\/p>\n<p><strong>31:38 <\/strong>Dave talks to commitment.<\/p>\n<p><strong>34:21 <\/strong>Dave refers to <a href=\"http:\/\/www.jaffejuice.com\/\">Joe Jaffe <\/a>as the go-to guy for commitment.<\/p>\n<p><strong>35:00 <\/strong>Terry summarizes the five best practises: Honesty, Conversation, Timeliness, Measurement and Commitment.<\/p>\n<p><strong>35:39 <\/strong>Terry Closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by Janna Guberman.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,23,10,7,4,2,3,12,1],"tags":[174,26,950,180,175,29,27,178,60,43,44,45,952,177,25,176,179],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-comments","category-ethics","category-inside-pr","category-media-relations","category-news","category-pr","category-show-notes","category-social-media","category-uncategorized","tag-best-practices","tag-david-jones","tag-inside-pr","tag-joe-jaffe","tag-joel-postman","tag-julie-rusciolelli","tag-martin-waxman","tag-mcdonalds","tag-mitch-joel","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-social-media","tag-sony","tag-terry-fallis","tag-walmart","tag-whole-foods"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}