{"id":2629,"date":"2013-06-12T22:00:54","date_gmt":"2013-06-13T02:00:54","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2629"},"modified":"2013-06-12T22:00:54","modified_gmt":"2013-06-13T02:00:54","slug":"inside-pr-3-35-take-original-photos-for-your-owned-content","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/06\/12\/inside-pr-3-35-take-original-photos-for-your-owned-content\/","title":{"rendered":"Inside PR 3.35: Take Original Photos for Your Owned Content"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_209\"><audio class=\"wp-audio-shortcode\" id=\"audio-2629-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_335_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_335_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_335_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2629\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>We are all together for the second week in a row, this time for <a href=\"http:\/\/counselorsacademy.org\" target=\"_blank\">Counselors Academy<\/a> in Austin.<\/p>\n<p>There were bats, the weather was hot and humid, and Mark Wahlberg was staying in our hotel. Despite every effort to stalk him, I didn&#8217;t see him, but there was a sighting the last night of the conference, after I&#8217;d left. Clearly he was avoiding me.<\/p>\n<p>As it turns out, we were there to actually learn. Because of that, I attended the pre-conference session about creating photos for your content.<\/p>\n<p>As Joe points out during the podcast, most communicators use stock photos to clear a copyright, but it&#8217;s shocking how many use the same images as everyone else. When you create your own photos, the copyright belongs to you and they complement the beautiful content you&#8217;ve created.<\/p>\n<p>The instructor, <a href=\"http:\/\/www.justthecoolstuff.com\/\" target=\"_blank\">Paul M. Bowers<\/a>, made a great analogy. He said you can write beautiful copy to describe a meal or a dish, but until you see it on a plate, you don&#8217;t fully understand how good it might be.<\/p>\n<p>Photos appeal to all of our senses and, in his example, makes you want to eat what you&#8217;re seeing. The goal is to elicit feeling from your readers when a beautiful photo is attached to it.<\/p>\n<p>He provided five tips:<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">The six inch rule<\/span><\/li>\n<li>The rule of thirds<\/li>\n<li>Negative space<\/li>\n<li>Lighting<\/li>\n<li>Foreground and background<\/li>\n<\/ul>\n<p>During the foreground and background assignment, Martin served as my creative consultant. You can see the results (and other photos) on <a href=\"http:\/\/spinsucks.com\/communication\/four-tips-to-take-photos-for-your-content\/\" target=\"_blank\">Spin Sucks<\/a>.<\/p>\n<p>As Joe says, \u201cThe world is full of interesting things. Why use an image everyone else is using from Creative Commons? Go out there and shoot something for yourself.\u201d<\/p>\n<p>Now armed with these tips, you can!<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] We are all together for the second week in a row, this time for Counselors Academy in Austin. There were bats, the weather was hot and humid, and Mark Wahlberg was staying in our &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[323,728,731,729,730,732],"class_list":["post-2629","post","type-post","status-publish","format-standard","hentry","category-pr","tag-counselors-academy","tag-paul-m-bowers","tag-photo-creation","tag-photo-taking","tag-photos-for-content","tag-photos-with-your-smartphone"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}