{"id":266,"date":"2008-09-24T12:12:06","date_gmt":"2008-09-24T17:12:06","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=266"},"modified":"2008-09-24T12:12:06","modified_gmt":"2008-09-24T17:12:06","slug":"inside-pr-130-wednesday-september-24-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/09\/24\/inside-pr-130-wednesday-september-24-2008\/","title":{"rendered":"Inside PR #130 &#8211; Wednesday, September 24, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8238\"><audio class=\"wp-audio-shortcode\" id=\"audio-266-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_130_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_130_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/Inside_PR_130_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D266\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,  call us on the comment line on 206-337-0727, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave  us a comment on the <a href=\"https:\/\/www.insidepr.ca\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\/\">Terry Fallis<\/a> and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> discuss the  topic of Word of Mouth, suggested by <a href=\"http:\/\/mainestreet1.blogspot.com\/\">Bob Crawshaw<\/a> of <a href=\"http:\/\/www.mainestreet.com.au\/index.asp\">Maine Steet  Marketing<\/a>.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:27 <\/strong>Terry opens the show.<\/p>\n<p><strong>2:24 <\/strong>Housekeeping: Terry\u00a0introduces the first of two  comments.<br \/>\nBrent Kinnaird at the\u00a0<a href=\"http:\/\/www.hamiltonport.ca\/default.aspx\">Hamilton Port  Authority<\/a> left a comment about Inside PR # 129 not being\u00a0up.<br \/>\n*Inside PR  #129, is currently only available on some computers, but, for subscribers,\u00a0is  still available on Itunes. We are looking into it.*<\/p>\n<p><strong>5:16 <\/strong>Terry introduces the second comment from <a href=\"http:\/\/mainestreet1.blogspot.com\/\">Bob Crawshaw<\/a> of <a href=\"http:\/\/www.mainestreet.com.au\/index.asp\">Maine Steet Marketing<\/a>,  who suggests that <a href=\"https:\/\/www.insidepr.ca\/\">Inside PR<\/a> discuss Word of Mouth  (WOM).<\/p>\n<p><strong>10:06<\/strong> Terry\u00a0mentions\u00a0WOM expert <a href=\"http:\/\/buzzcanuck.typepad.com\/about.html\">Sean Moffitt<\/a> who runs <a href=\"http:\/\/www.agentwildfire.com\/\">Agent Wildfire<\/a>.<\/p>\n<p><strong>10:33 <\/strong>Martin talks about WOM.<\/p>\n<p><strong>11:03<\/strong> Terry talks about WOM.<\/p>\n<p><strong>11:56 <\/strong>Terry reads from Agent Wildfire&#8217;s <a href=\"http:\/\/www.agentwildfire.com\/\">website. <\/a><\/p>\n<p><strong>12:49 <\/strong>Terry mentions research on trust and gives the example  of the <a href=\"http:\/\/www.edelman.com\/trust\/2008\/\">Edelman Trust Barometer. <\/a><\/p>\n<p><strong>14:05 <\/strong>Martin talks about WOM in terms of Social Networking  sites such as <a href=\"http:\/\/www.linkedin.com\/\">LinkedIn<\/a> and <a href=\"http:\/\/twitter.com\/\">Twitter<\/a>.<\/p>\n<p><strong>17:41 <\/strong>Martin mentions that anyone who is interested in WOM  should read <a href=\"http:\/\/www.gladwell.com\/\">Malcolm Gladwell<\/a>&#8216;s book,\u00a0<a href=\"http:\/\/www.gladwell.com\/tippingpoint\/index.html\">The Tipping  Point<\/a>.<\/p>\n<p><strong>22:50<\/strong> Terry mentions Sean Moffitt&#8217;s involment with <a href=\"http:\/\/www.womma.org\/\">WOMMA<\/a> and his  blog <a href=\"http:\/\/buzzcanuck.typepad.com\/\">Buzz Canuck<\/a>.<\/p>\n<p><strong>23:45 <\/strong>Terry closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/jannayg\">Janna Guberman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,10,2,3,12],"tags":[191,162,192,193,194,195,950,196,197,198,27,946,43,44,199,200,25,201,959,203,204],"class_list":["post-266","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-comments","category-inside-pr","category-pr","category-show-notes","category-social-media","tag-agent-wildfire","tag-bob-crawshaw","tag-brent-kinnaird","tag-buzz-canuck","tag-edelman-trust-barometer","tag-hamilton-port-authority","tag-inside-pr","tag-linkedin","tag-maine-street-marketing","tag-malcolm-gladwell","tag-martin-waxman","tag-pr","tag-pr-podcast","tag-public-relations","tag-public-relations-pocast","tag-sean-moffitt","tag-terry-fallis","tag-the-tipping-point","tag-twitter","tag-womma","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}