{"id":2668,"date":"2013-07-05T10:32:47","date_gmt":"2013-07-05T14:32:47","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2668"},"modified":"2013-07-05T10:32:47","modified_gmt":"2013-07-05T14:32:47","slug":"inside-pr-3-38-on-advertising-pr-and-choosing-an-agency-2-0","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/07\/05\/inside-pr-3-38-on-advertising-pr-and-choosing-an-agency-2-0\/","title":{"rendered":"Inside PR 3.38: On advertising, PR and choosing an agency 2.0"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1960\"><audio class=\"wp-audio-shortcode\" id=\"audio-2668-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_338_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_338_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_338_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2668\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>We start this week on a sad note as we remember <a href=\"http:\/\/www.prsa.org\/intelligence\/tactics\/articles\/view\/10245\/1079\/a_tribute_to_arthur_yann_apr\" target=\"_blank\">Arthur Yann<\/a>, vice president PR, PRSA, who passed away suddenly in June. Arthur was an industry leader, a man of integrity and intelligence and a good friend of Inside PR. His untimely death is a big loss for the PR industry and we want to send our deepest condolences to Arthur\u2019s family and colleagues at PRSA.<\/p>\n<p>You can read tributes to Arthur by <a href=\"http:\/\/spinsucks.com\/communication\/rest-in-peace-arthur-yann\/\" target=\"_blank\">Gini <\/a>and <a href=\"http:\/\/martinwaxman.com\/2013\/06\/18\/a-tribute-to-arthur-yann-apr\/\" target=\"_blank\">Martin<\/a>.<\/p>\n<p>We also congratulate <a href=\"https:\/\/twitter.com\/torontolouise\" target=\"_blank\">Louise Armstrong<\/a>\u00a0on becoming\u00a0the new president of <a href=\"http:\/\/toronto.iabc.com\/\" target=\"_blank\">IABC Toronto<\/a>, the organization&#8217;s largest chapter.<\/p>\n<p>This week we talk about two things \u2013 some of the innovations advertising has been making in recent months and whether or not PR is in danger of being commoditized \u2013 again.<\/p>\n<p>Martin recaps a <a href=\"http:\/\/martinwaxman.com\/2013\/06\/20\/whats-new-week-of-june-20-2013-instagram-launches-video-and-the-adtag-is-born\/\" target=\"_blank\">blog post<\/a> he wrote on recent changes to the ad landscape including the launch of Instagram video, hashtags on Facebook and Google\/YouTube training advertisers how to make their videos more viral.<\/p>\n<p>Gini wonders if PR is just not creative enough as an industry and perhaps that starts with the way we name our agencies, like lawyers and accountants. Joe suggests that it\u2019s not an industry that innovates, it\u2019s the people in it.<\/p>\n<p>Martin mentions an observation by <a href=\"https:\/\/twitter.com\/doctorjones\" target=\"_blank\">Dave Jones<\/a>, one of IPR\u2019s founders, who made the leap from PR to the ad and now digital worlds.\u00a0 Dave suggests PR people default to one of three strategies when they develop campaigns: celebrity spokesperson, charitable component or survey. And if you can work in all three, that&#8217;s the holy grail. He says the industry needs to liberate itself from that mindset.<\/p>\n<p>And speaking of a new mindset, Joe talks about <a href=\"http:\/\/techcrunch.com\/2013\/06\/18\/startup-pr-matchmaker-airpr-opens-to-the-public-as-data-begins-to-reveal-how-to-fix-a-broken-model\/\" target=\"_blank\">AirPR<\/a>, an online platform, just out of beta, that claims it can match clients to PR agencies more effectively than RfPs. Joe and Gini think it may be worth trying, while Martin feels it\u2019s a step in the wrong direction because it places no value on relationships.<\/p>\n<p>And finally we want to thank podcaster and video producer <a href=\"https:\/\/twitter.com\/podcaststeve\" target=\"_blank\">Steve Lubetkin<\/a> for leaving a comment on Inside PR 3.36.\u00a0 We appreciate your thoughts on the subject of visual storytelling. You can read more of Steve\u2019s insights <a href=\"http:\/\/www.lubetkin.net\/party-and-event-photography-should-you-really-cut-corners-and-do-it-yourself\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>That\u2019s a wrap for this week. We&#8217;d love to hear what you think.<\/p>\n<p>********************************************<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter. Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer. Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We start this week on a sad note as we remember Arthur Yann, vice president PR, PRSA, who passed away suddenly in June. Arthur was an industry leader, a man of integrity and intelligence and &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[40,737,26,387,950,149,27,43,574,44,952],"class_list":["post-2668","post","type-post","status-publish","format-standard","hentry","category-pr","tag-advertising","tag-arthur-yann","tag-david-jones","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr-podcast","tag-prsa-conference","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}