{"id":268,"date":"2008-10-01T20:25:19","date_gmt":"2008-10-02T01:25:19","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=268"},"modified":"2008-10-01T20:25:19","modified_gmt":"2008-10-02T01:25:19","slug":"inside-pr-131-wednesday-october-1-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/10\/01\/inside-pr-131-wednesday-october-1-2008\/","title":{"rendered":"Inside PR #131 &#8211; Wednesday, October 1, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2565\"><audio class=\"wp-audio-shortcode\" id=\"audio-268-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_131_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_131_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_131_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D268\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email at <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>,  call us on the comment line on 206-337-0727, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave  us a comment on the <a href=\"https:\/\/www.insidepr.ca\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\">Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a>, and J<a href=\"http:\/\/julietteblog.blogspot.com\/\">ulie Rusciolelli<\/a> define the broad scope of Public Relations and discuss the tactics that are involved in it.<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:33 <\/strong>Dave opens the show.<\/p>\n<p><strong>01:20 <\/strong>Housekeeping: Dave mentions that <a href=\"http:\/\/www.forimmediaterelease.biz\/\">For Immediate Release<\/a>, a bi-weekly podcast hosted by <a href=\"http:\/\/www.nevillehobson.com\/\">Neville Hobson<\/a> and <a href=\"http:\/\/blog.holtz.com\/\">Shel Holtz<\/a>, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.<\/p>\n<p><strong>03:17 <\/strong>Dave mentions that <a href=\"http:\/\/friendfeed.com\/rooms\/thirdtuesday\">Third Tuesday<\/a> is back in <a href=\"http:\/\/publicrelations.meetup.com\/85\/\">Toronto<\/a> and <a href=\"http:\/\/publicrelations.meetup.com\/84\/\">Ottawa<\/a>. <a title=\"Niall Cook\" href=\"http:\/\/blogs.hillandknowlton.com\/blogs\/niallcook\/\" target=\"_blank\"><br \/>\nNiall Cook<\/a>,\u00a0 Worldwide Director of Marketing Technology at <a title=\"Hill and Knowlton\" href=\"http:\/\/www.hillandknowlton.com\/\" target=\"_blank\">Hill and Knowlton<\/a> will be at <a title=\"Third Tuesday Toronto\" href=\"http:\/\/publicrelations.meetup.com\/85\/\" target=\"_blank\">Third Tuesday Toronto<\/a> on October 7 and <a title=\"Third Tuesday Ottawa\" href=\"http:\/\/publicrelations.meetup.com\/84\/\" target=\"_blank\">Third Tuesday Ottawa<\/a> on October 8 to discuss his book <a title=\"Enterprise 2.0\" href=\"http:\/\/www.enterprise2dot0.com\/\" target=\"_blank\">Enterprise 2.0<\/a>.<\/p>\n<p><strong>05:17 <\/strong>Terry introduces a comment from <a href=\"mailto:harvey.skolnick@sheridaninstitute.ca\">Harvey Skolnick<\/a>, a marketing professor at <a href=\"http:\/\/www1.sheridaninstitute.ca\/\">Sheridan College<\/a>.<\/p>\n<p><strong>06:47 <\/strong>Harvey&#8217;s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.<\/p>\n<p><strong>08:21 <\/strong>Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal\/Employee Communications.<\/p>\n<p><strong>08:48 <\/strong>Terry talks about Media Relations.<\/p>\n<p><strong>09:14 <\/strong>Terry discusses Government Relations.<\/p>\n<p><strong>10:05 <\/strong>Julie talks about Stakeholder Relations.<\/p>\n<p><strong>11:26 <\/strong>Julie discusses Investor Relations.<\/p>\n<p><strong>12:10 <\/strong>Terry discusses Investor Relations.<\/p>\n<p><strong>12:45 <\/strong>Dave talks about Internal\/Employee Communications.<\/p>\n<p><strong>14:45 <\/strong>Dave introduces the subject of PR tactics and begins with the tactic of writing.<\/p>\n<p><strong>15:56 <\/strong>Julie discusses writing.<\/p>\n<p><strong>16:20 <\/strong>Julie talks about a second PR tactic; event management.<\/p>\n<p><strong>20:04 <\/strong>Terry discusses two other PR tactics; media intelligence and media preparedness.<\/p>\n<p><strong>22:40 <\/strong>Terry discusses the final PR tactic; social media and the online space.<\/p>\n<p><strong>27:18 <\/strong>Terry summarizes the show topic.<\/p>\n<p><strong>27:55 <\/strong>Terry closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/jannayg\">Janna Guberman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,16,10,7,2,21,12],"tags":[26,209,206,210,77,205,29,207,208,946,43,212,44,199,54,211,25,33],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-comments","category-government-relations","category-inside-pr","category-media-relations","category-pr","category-shownotes","category-social-media","tag-david-jones","tag-enterprise-20","tag-for-immediate-release","tag-harvey-skolnick","tag-hill-and-knowlton","tag-insidepr","tag-julie-rusciolelli","tag-neville-hobson","tag-niall-cook","tag-pr","tag-pr-podcast","tag-pr-tactics","tag-public-relations","tag-public-relations-pocast","tag-shel-holtz","tag-sheridan-college","tag-terry-fallis","tag-third-tuesday"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}