{"id":2835,"date":"2013-09-25T18:34:22","date_gmt":"2013-09-25T22:34:22","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2835"},"modified":"2013-09-25T18:34:22","modified_gmt":"2013-09-25T22:34:22","slug":"inside-pr-3-47-viral-videos-and-what-makes-the-news","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/09\/25\/inside-pr-3-47-viral-videos-and-what-makes-the-news\/","title":{"rendered":"Inside PR 3.47: Viral Videos and What Makes the News"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8759\"><audio class=\"wp-audio-shortcode\" id=\"audio-2835-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_347_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_347_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_347_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2835\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>What constitutes news?<\/p>\n<p>Martin Waxman and I talk about what constitutes news and how easy it is to trick not just the Interwebz, but the news media as well.<\/p>\n<p>Case in point: A young woman was practicing her twerking in her apartment when her roommate opened the door into her and she fell onto a coffee table full of lit candles. Her yoga pants caught on fire and the video ends with her screaming and jumping around, trying to put out the flames.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=HSJMoH7tnvw\" target=\"_blank\">Jimmy Kimmel invited her on the show<\/a> and it came out <a href=\"http:\/\/www.usatoday.com\/story\/life\/people\/2013\/09\/10\/jimmy-kimmel-admits-twerking-girl-on-fire-video-hoax\/2791829\/\" target=\"_blank\">the video was a fake<\/a>, the girl is a stunt actor, and yet&#8230;all the news media covered it as if it were a real thing.<\/p>\n<p>As well,\u00a0<a href=\"http:\/\/www.theonion.com\/\" target=\"_blank\"><em>The Onion<\/em><\/a>\u00a0had a piece by Meredith Artley, the managing editor of CNN.com, about why <a href=\"http:\/\/www.theonion.com\/articles\/let-me-explain-why-miley-cyrus-vma-performance-was,33632\/?ref=auto\" target=\"_blank\">Miley Cyrus&#8217; VMA performance<\/a> was their top story of the day.<\/p>\n<p>It&#8217;s an interesting conundrum. We are attracted to the train wrecks, which create the eyeballs and the clicks, but we complain when the media doesn&#8217;t cover the more serious news of the day, such as what&#8217;s happening in Syria or Kenya.<\/p>\n<p>So what makes the news? If you are in charge of a brand&#8217;s journalism, do you cover what&#8217;s important or what drives eyeballs? Do we have a right to complain about the viral videos and twerking if we are more interested in the gossip and train wrecks instead of the hard news?<\/p>\n<p>We would love your thoughts.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] What constitutes news? Martin Waxman and I talk about what constitutes news and how easy it is to trick not just the Interwebz, but the news media as well. Case in point: A young &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[769,763,768,766,764,765,771,767,770],"class_list":["post-2835","post","type-post","status-publish","format-standard","hentry","category-pr","tag-cnn-com","tag-jimmy-kimmel","tag-meredith-artley","tag-miley-cyrus","tag-the-onion","tag-twerking","tag-viral-videos","tag-vma-performance","tag-what-constitutes-news"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}