{"id":2841,"date":"2013-10-09T09:25:33","date_gmt":"2013-10-09T13:25:33","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2841"},"modified":"2013-10-09T09:25:33","modified_gmt":"2013-10-09T13:25:33","slug":"inside-pr-348-transparency-and-disclosure-in-media-relations","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/10\/09\/inside-pr-348-transparency-and-disclosure-in-media-relations\/","title":{"rendered":"Inside PR 3.48: Transparency and Disclosure in Media Relations"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4714\"><audio class=\"wp-audio-shortcode\" id=\"audio-2841-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_348_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_348_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_348_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2841\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>On this week&#8217;s Inside PR podcast, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>, <a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> tackle an issue raised by Gini\u00a0in a\u00a0<a title=\"Disclosure in Media Relations\" href=\"http:\/\/spinsucks.com\/communication\/ketchum-and-the-putin-oped-create-disclosure-in-media-relations-debate\/\" target=\"_blank\">post on Spin Sucks<\/a>: disclosure by PR agencies of business interest in media relations pitches. Gini kicks off the conversation by asking the question, &#8220;Should media disclose every time they work with a PR person in preparing a story?&#8221; Martin tells a story of a lesson earned through experience and Joe argues that the real issue isn&#8217;t the activity of PR agencies, but the notion that PR agencies are attempting to influence objective news gatekeepers. And we go from there.<\/p>\n<p>Also this week, Martin also recommends that PR practitioners should take a close look at Google&#8217;s recent <a title=\"SearchEngineland Hummingbird FAQ\" href=\"http:\/\/searchengineland.com\/google-hummingbird-172816\" target=\"_blank\">Hummingbird <\/a>search algorithm changes.<\/p>\n<p>Finally, in this episode, we talk about taking Inside PR on the road. We&#8217;ll be covering\u00a0<a title=\"Mesh and MeshMarketing\" href=\"http:\/\/meshconference.com\/\" target=\"_blank\">MeshMarketing<\/a>\u00a0which takes place in Toronto on November 7. If you are a marketer near or in Toronto, this is a conference well worth attending. You can find details on the schedule and registration\u00a0<a title=\"Meshconference\" href=\"http:\/\/meshconference.com\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>********************************************************************<\/p>\n<p>We would love your thoughts.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/kristinesimpson\" target=\"_blank\">Kristine Simpson<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] On this week&#8217;s Inside PR podcast, Martin Waxman, Gini Dietrich and Joseph Thornley tackle an issue raised by Gini\u00a0in a\u00a0post on Spin Sucks: disclosure by PR agencies of business interest in media relations pitches. &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[773,387,772,950,149,27,683,946,44,952,117],"class_list":["post-2841","post","type-post","status-publish","format-standard","hentry","category-pr","tag-disclosure","tag-gini-dietrich","tag-hummingbird","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-meshmarketing","tag-pr","tag-public-relations","tag-social-media","tag-transparency"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2841"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2841\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}