{"id":2919,"date":"2013-11-06T17:55:20","date_gmt":"2013-11-06T22:55:20","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2919"},"modified":"2013-11-06T17:55:20","modified_gmt":"2013-11-06T22:55:20","slug":"inside-pr-3-53-seedspark","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/11\/06\/inside-pr-3-53-seedspark\/","title":{"rendered":"Inside PR 3.53: Seed&#038;Spark"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_284\"><audio class=\"wp-audio-shortcode\" id=\"audio-2919-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_353_REVISED_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_353_REVISED_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_353_REVISED_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2919\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>This week on Inside PR&#8230;<\/p>\n<p>Roving reporter, Martin Waxman, talks to <a href=\"http:\/\/www.seedandspark.com\/users\/emily-best-0\" target=\"_blank\">Emily Best<\/a>, the\u00a0CEO and founder of <a href=\"http:\/\/www.seedandspark.com\/\" target=\"_blank\">Seed&amp;Spark<\/a>.<\/p>\n<p>Seed&amp;Spark is a\u00a0one-stop shop where filmmakers can crowdfund, distribute, and interact with their audience and the broader independent film community.<\/p>\n<p>What does this have to do with PR, you ask? Joe Thornley asked that very question and got an answer!<\/p>\n<p>We talk about how much of the social media conversation has devolved into things such as Klout scores. The chat with Emily reminds us there is a higher purpose of being valuable to your community and how we&#8217;ve lost that in recent years.<\/p>\n<p>What&#8217;s also interesting about Emily&#8217;s mantra is the differences between the film industry and marketing. She talks about how the film industry has figured out storytelling, but doesn&#8217;t know how to build community and engagement. And marketing can build community and engagement, but hasn&#8217;t figured out how to tell compelling stories that aren&#8217;t self-centered.<\/p>\n<p>The tie-in, of course, is Seed&amp;Spark. They create the opportunity for the film industry to build fans, along the same model the music industry uses.<\/p>\n<p>It&#8217;s an interesting business model and, even if you don&#8217;t work within the film industry, has some important content creation and delivery lessons.<\/p>\n<p>Before you take a listen, the two books Joe mentioned are <a href=\"http:\/\/www.amazon.com\/The-Power-Social-Networking-Business\/dp\/0307449408\" target=\"_blank\">The Whuffie Factor<\/a> and <a href=\"http:\/\/www.amazon.com\/Down-Magic-Kingdom-Cory-Doctorow-ebook\/dp\/B008TGL0EM\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1383774720&amp;sr=1-1&amp;keywords=Down+and+Out+in+the+Magic+Kingdom\" target=\"_blank\">Down and Out in the Magic Kingdom<\/a>.<\/p>\n<p>********************************************************************<\/p>\n<p>We&#8217;d love to hear your thoughts.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] This week on Inside PR&#8230; Roving reporter, Martin Waxman, talks to Emily Best, the\u00a0CEO and founder of Seed&amp;Spark. Seed&amp;Spark is a\u00a0one-stop shop where filmmakers can crowdfund, distribute, and interact with their audience and the &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[785,786,788,789,790,784,787],"class_list":["post-2919","post","type-post","status-publish","format-standard","hentry","category-pr","tag-corey-doctorow","tag-down-and-out-in-the-magic-kingdom","tag-emily-best","tag-seedspark","tag-social-capital","tag-tara-hunt","tag-the-whuffie-factor"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2919"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2919\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}