{"id":2927,"date":"2013-11-13T07:58:20","date_gmt":"2013-11-13T12:58:20","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2927"},"modified":"2013-11-13T07:58:20","modified_gmt":"2013-11-13T12:58:20","slug":"inside-pr-354-pr-gets-native-advertising-and-sponsored-content","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/11\/13\/inside-pr-354-pr-gets-native-advertising-and-sponsored-content\/","title":{"rendered":"Inside PR 354: PR Gets Native Advertising and Sponsored Content"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1161\"><audio class=\"wp-audio-shortcode\" id=\"audio-2927-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR354_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR354_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR354_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2927\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>In this week&#8217;s episode of Inside PR, <a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> talk about native advertising and sponsored content. Martin and Joe watched a smart panel of advertising and media people at the Mesh Marketing Conference talk about native advertising. We were struck by the absence from the panel of public relations practitioners. And that serves as a departure point for our conversation with Gini.<\/p>\n<p>Also this week: Big news. <a title=\"FIR welcomes Inside PR\" href=\"http:\/\/forimmediaterelease.biz\/index.php?\/weblog\/comments\/the_hobson_holtz_report_podcast_729_november_11_2013\" target=\"_blank\">Inside PR is affiliating<\/a> with <a title=\"Shel Holtz on Twitter\" href=\"http:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a> and <a title=\"Neville Hobson on Twitter\" href=\"http:\/\/twitter.com\/jangles\" target=\"_blank\">Neville Hobson<\/a>&#8216;s FIR Podcast Network. We talk about this initiative and what we hope will come from it. We hope that our association with Shel and Neville and the other smart podcasters in the FIR family will bring you even more great content that will prove to be of help to you as a communicator.<\/p>\n<p>********************************************************************<\/p>\n<p>We&#8217;d love to hear your thoughts.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is part of the <a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s episode of Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about native advertising and sponsored content. Martin and Joe watched a smart panel of advertising and media people at the &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[462,792,738,791],"class_list":["post-2927","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-fir","tag-mesh-marketing","tag-native-advertising","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2927"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}