{"id":2934,"date":"2013-11-25T09:33:59","date_gmt":"2013-11-25T14:33:59","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2934"},"modified":"2013-11-25T09:33:59","modified_gmt":"2013-11-25T14:33:59","slug":"inside-pr-3-55-agency-or-in-house-that-is-our-question","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/11\/25\/inside-pr-3-55-agency-or-in-house-that-is-our-question\/","title":{"rendered":"Inside PR 3.55: Agency or in-house? That is our question."},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2524\"><audio class=\"wp-audio-shortcode\" id=\"audio-2934-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_355_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_355_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_355_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2934\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">Here we are with our second show on the <a href=\"http:\/\/forimmediaterelease.biz\/index.php\" target=\"_blank\">FIR podcast network<\/a>.<\/span><\/p>\n<p>And this week, we\u2019re not talking about Toronto Mayor Ford\u2019s &#8211; er&#8230;rather unique &#8211; approach to communications. That will come soon.<\/p>\n<p>Gini introduces our topic, which she found via the <a href=\"http:\/\/www.vocus.com\/advanced-pr\/\" target=\"_blank\">Vocus content suite<\/a> she\u2019s testing out; a story about how <a href=\"http:\/\/spinsucks.com\/communication\/pr-agencies-visa-shakeup-mean-industry\/\" target=\"_blank\">Visa fired its PR agencies and took the work in house<\/a>.<\/p>\n<p><strong>Is this a trend?<\/strong><br \/>\nGini hopes this won\u2019t continue, but thinks there\u2019s a chance it might. So she\u2019s looking for more signs and wonders if other larger corporations will follow suit or not.<\/p>\n<p>Joe references Dell\u2019s experiment with a purpose-built agency that they started and then abandoned. He doesn\u2019t believe the move to in-house is going to be a trend because agencies bring a broad outside approach, ideas and creativity that is a benefit for clients.<\/p>\n<p>Martin agrees and says the external viewpoint offers a fresh perspective you may not have considered and gives the example that often times what seems like big news to a client may not be to the world and it\u2019s an agency\u2019s job to offer solid counsel and say the things you may not want to hear.<\/p>\n<p>Agencies can also provide insights and analytics that help clients understand whether or not a campaign is a success and why.<\/p>\n<p>We also talk about Twitter\u2019s new <a href=\"https:\/\/blog.twitter.com\/2013\/custom-timelines-in-tweetdeck\" target=\"_blank\">Custom Timelines<\/a>, content streams where you can follow a topic or hashtag and embed the feed on your website or blog. It\u2019s something you could do on <a href=\"https:\/\/www.hootsuite.com\" target=\"_blank\">Hootsuite<\/a> within the platform, but now on Twitter, it\u2019s a publicly sharable feed.<\/p>\n<p>********************************************************************<\/p>\n<p>We&#8217;d love to hear your thoughts.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Here we are with our second show on the FIR podcast network. And this week, we\u2019re not talking about Toronto Mayor Ford\u2019s &#8211; er&#8230;rather unique &#8211; approach to communications. That will come soon. Gini &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[948,344,793,387,950,149,27,946,45,952],"class_list":["post-2934","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-agency-life","tag-client-side","tag-fir-podcast-network","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-public-relations-podcast","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}