{"id":2953,"date":"2013-12-12T09:59:30","date_gmt":"2013-12-12T14:59:30","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2953"},"modified":"2013-12-12T09:59:30","modified_gmt":"2013-12-12T14:59:30","slug":"inside-pr-3-58-the-new-business-process","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/12\/12\/inside-pr-3-58-the-new-business-process\/","title":{"rendered":"Inside PR 3.58: The New Business Process"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7998\"><audio class=\"wp-audio-shortcode\" id=\"audio-2953-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_358_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_358_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_358_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2953\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>The new business process is always an interesting one for agencies.<\/p>\n<p>RFPs, networking, conferences, and trade shows&#8230;oh my!<\/p>\n<p>During this week&#8217;s episode we talk about blogging, speaking, and other ways to generate qualified leads, just like many of us would do for our clients, and\u00a0Joe shares a secret on how they recently generated 15 qualified leads for the video side of his business.<\/p>\n<p>But that&#8217;s not all!<\/p>\n<p>Martin throws in some face-to-face opportunities, and recommends we get away from the echo chamber.<\/p>\n<p>And I share our number one driver of new business: Speaking. Joe says he has lost his appetite for traveling (me too!), but I counter that with how well it works and provide an example. Joe also makes a good point about sticking around after you speak to talk with those who are too shy to approach a speaker as he or she is leaving the stage.<\/p>\n<p>But the creme de la creme is what Martin proposes agencies do when asked to write a proposal. It&#8217;s an interesting thought and one that is worth exploring.<\/p>\n<p>So take a listen and let us know what you think. If you&#8217;ve tried his idea, we&#8217;d love to hear about that, too.<\/p>\n<p>P.S. Between the recording of this episode and today, Chicago got seven inches of snow. So I&#8217;m no longer jealous of Joe!<\/p>\n<p>******************<\/p>\n<p><strong>We&#8217;d love to hear your thoughts.<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] The new business process is always an interesting one for agencies. RFPs, networking, conferences, and trade shows&#8230;oh my! During this week&#8217;s episode we talk about blogging, speaking, and other ways to generate qualified leads, &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[797,796,125,798,795,794],"class_list":["post-2953","post","type-post","status-publish","format-standard","hentry","category-agency-life","tag-business-development","tag-commoditize-pr","tag-new-business","tag-new-business-process","tag-procurement-department","tag-rfps"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2953"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2953\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}