{"id":2956,"date":"2013-12-19T07:54:24","date_gmt":"2013-12-19T12:54:24","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=2956"},"modified":"2013-12-19T07:54:24","modified_gmt":"2013-12-19T12:54:24","slug":"inside-pr-3-59-trends-and-fears-for-2014","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2013\/12\/19\/inside-pr-3-59-trends-and-fears-for-2014\/","title":{"rendered":"Inside PR 3.59: Trends and fears for 2014"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_223\"><audio class=\"wp-audio-shortcode\" id=\"audio-2956-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_359_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_359_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_359_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D2956\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here\u2026<\/p>\n<p>2013 is drawing to a close. And we know how busy people are with Christmas shopping, holiday parties and other seasonal celebrations. So we thought we\u2019d keep it short and sweet and focus on one trend and one fear we have for 2014.<\/p>\n<p>But first, I talk about <a href=\"http:\/\/www.prbaton.com\" target=\"_blank\">PR Baton<\/a>, a new initiative created by <a href=\"https:\/\/twitter.com\/blah2voila\" target=\"_blank\">Dana Hughens<\/a>, where PR people take part in a virtual relay on Instagram to visually showcase a day in the life of an industry pro. I was carrying the baton the day we recorded; here\u2019s the photo I did to <a href=\"http:\/\/instagram.com\/p\/h_tpYumhia\/\" target=\"_blank\">commemorate this episode<\/a>.<\/p>\n<p>Check out the PR Baton on <a href=\"https:\/\/instagram.com\/prbaton\" target=\"_blank\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/prbaton\" target=\"_blank\">Twitter<\/a> and <a href=\"https:\/\/www.facebook.com\/pages\/PR-Baton\/237264443099763\" target=\"_blank\">Facebook<\/a>.<\/p>\n<p>Now onto the show.<\/p>\n<p><em>Gini\u2019s Trend:<\/em><br \/>\nAgencies need to evolve or they will disappear. She references a study saying CMOs are unhappy with the roles ad and PR folks play in driving results for their organization because most agencies haven\u2019t integrated digital with traditional and aren\u2019t accountable for results.<\/p>\n<p><em>Gini\u2019s Fear:<\/em><br \/>\nNot being able to integrate the four media types \u2013 paid, earned, shared and owned &#8211; in a strategic way. PR especially needs to focus on learning about paid.<\/p>\n<p><em>Joe\u2019s Trend:<\/em><br \/>\nIt\u2019s going to be a year of big getting bigger; not necessarily for everyone\u2019s betterment, but because there\u2019s so much momentum in that direction. However, with that he sees an opportunity for independents who put their focus on innovation.<\/p>\n<p><em>Joe\u2019s Fear:<\/em><br \/>\nPR is going to become even more commoditized than it already is.<\/p>\n<p><em>Martin\u2019s Trend:<\/em><br \/>\nI harken back to 1999 and invoke another C word (and not content, communications or connection) &#8211; convergence. Next year is going to require a convergence of transmedia storytelling skills and agencies will have to take risks to find and \u00a0build the right team.<\/p>\n<p><em>Martin\u2019s Fear:<\/em><br \/>\nI reference a recent blog post that says while <a href=\"http:\/\/martinwaxman.com\/2013\/12\/14\/social-media-is-fast-relationships-still-take-time\/\" target=\"_blank\">social media is fast, relationships and trust still take time<\/a>. That&#8217;s something I hope we don\u2019t forget.<\/p>\n<p>What trends and fears to you have for 2014? We\u2019d love to hear from you.<\/p>\n<p>Happy holidays!<\/p>\n<p>******************<\/p>\n<p><strong>We&#8217;d love to hear your thoughts.<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here\u2026 2013 is drawing to a close. And we know how busy people are with Christmas shopping, holiday parties and other seasonal celebrations. So we thought we\u2019d keep it short and sweet and focus &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[708,387,950,149,27,946,799,44,952,680],"class_list":["post-2956","post","type-post","status-publish","format-standard","hentry","category-pr","tag-dana-hughens","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-pr-baton","tag-public-relations","tag-social-media","tag-trends"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}