{"id":302,"date":"2008-10-29T10:31:14","date_gmt":"2008-10-29T15:31:14","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=302"},"modified":"2008-10-29T10:31:14","modified_gmt":"2008-10-29T15:31:14","slug":"inside-pr-135-wednesday-october-29-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/10\/29\/inside-pr-135-wednesday-october-29-2008\/","title":{"rendered":"Inside PR #135 &#8211; Wednesday, October 29, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_741\"><audio class=\"wp-audio-shortcode\" id=\"audio-302-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_135_FINAL_tag.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_135_FINAL_tag.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_135_FINAL_tag.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D302\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to <a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, visit the <a href=\"http:\/\/www.blubrry.com\/insidepr\">Inside PR Blubrry site<\/a>, or leave  us a comment on the <a href=\"https:\/\/www.insidepr.ca\">Inside PR show blog<\/a>.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a>, <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> and <a href=\"http:\/\/julietteblog.blogspot.com\/\">Julie Rusciolelli<\/a> discuss practicing what you preach. At what time, as senior practitioners, do you stop doing the &#8220;grunt&#8221; work?<\/p>\n<p><strong>Show Notes<\/strong><\/p>\n<p><strong>00:25 <\/strong>Dave opens the show.<\/p>\n<p><strong>01:00 <\/strong>Dave reminds us about <a href=\"http:\/\/talkischeap.pbwiki.com\/\">Talk is Cheap<\/a>, <a href=\"http:\/\/www.centennialcollege.ca\/\">Centennial College<\/a>&#8216;s unconference, on November 12. <a href=\"https:\/\/www.insidepr.ca\">Inside PR <\/a>will be recording a show at the conference in front of an audience.<\/p>\n<p><strong>02:17 <\/strong>Julie introduces the show topic: Do you practice what you preach? At what time, as senior practitioners, do you stop doing the &#8220;grunt&#8221; work?<\/p>\n<p><strong>04:18 <\/strong>Dave discusses always maintaining your skills in this business. Agencies will go somewhere if they can develop people.<\/p>\n<p><strong>06:56 <\/strong>Martin talks about maintaining your skills.<\/p>\n<p><strong>11:48 <\/strong>Dave discusses people who may be good at PR, but not at managing.<\/p>\n<p><strong>15:55 <\/strong>Dave introduces the discussion of tips that people should consider as they hire senior people, rise up to become senior people or are senior already.<\/p>\n<p><strong>16:24 <\/strong>Dave discusses his first tip: It is okay to delegate authority, but not responsibility.<\/p>\n<p><strong>17:46 <\/strong>Julie talks about delegating authority, but not responsibility.<\/p>\n<p><strong>18:48 <\/strong>Julie introduces the second tip: Get under the skin of the client.<\/p>\n<p><strong>21:32 <\/strong>Martin discusses a third tip: Listening and questioning.<\/p>\n<p><strong>22:32 <\/strong>Dave gives a run-down of things that are important.<\/p>\n<p><strong>25:14 <\/strong>Julie discusses the need for senior practitioners to lead.<\/p>\n<p><strong>27:48 <\/strong>Dave mentions a credo he has which came out of a review with <a href=\"http:\/\/propr.ca\/\">Joe Thornley<\/a>. The Three &#8220;D&#8217;s&#8221;:<br \/>\n1) Delegate 2) Demand 3) Deliver<\/p>\n<p><strong>29:27 <\/strong>Julie mentions a fourth &#8220;D&#8221;: Do.<\/p>\n<p><strong>29:54 <\/strong>Martin closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/jannayg\">Janna Guberman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10,2,3],"tags":[229,26,950,149,29,27,43,44,45,228],"class_list":["post-302","post","type-post","status-publish","format-standard","hentry","category-agency-life","category-inside-pr","category-pr","category-show-notes","tag-centennial-college","tag-david-jones","tag-inside-pr","tag-joe-thornley","tag-julie-rusciolelli","tag-martin-waxman","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-talk-is-cheap"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}