{"id":3446,"date":"2014-02-12T06:00:33","date_gmt":"2014-02-12T11:00:33","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3446"},"modified":"2014-02-07T13:27:28","modified_gmt":"2014-02-07T18:27:28","slug":"inside-pr-362-where-does-social-media-belong","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/02\/12\/inside-pr-362-where-does-social-media-belong\/","title":{"rendered":"Inside PR 363: Where Does Social Media Belong?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_282\"><audio class=\"wp-audio-shortcode\" id=\"audio-3446-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_363_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_363_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_363_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3446\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>First things first, be sure to wish Martin Waxman a happy birthday in the comments!<\/p>\n<p>Now on to the slightly less important stuff.<\/p>\n<p>A couple of weeks ago,\u00a0<a href=\"http:\/\/twitter.com\/samfiorella\" target=\"_blank\">Sam Fiorella<\/a>\u00a0wrote a blog post called, \u201c<a href=\"http:\/\/www.senseimarketing.com\/why-your-social-media-team-should-be-pr-professionals\/\" target=\"_blank\">Why Your Social Media Team Should Be PR Professionals<\/a>.\u201d<\/p>\n<p>As PR professionals, it makes sense we&#8217;d be curious to read more (and you will want to, as well).<\/p>\n<p>If you&#8217;re like us, you&#8217;ll find yourself nodding all the way through his blog post.<\/p>\n<p>Yes, PR pros know how to manage crises.<\/p>\n<p>Yes, we are trained to manage reputations.<\/p>\n<p>Yes, we know the right questions to ask to create a calm before the storm.<\/p>\n<p>Yes, we can train pros in other disciplines to manage themselves appropriately online.<\/p>\n<p>Yes, most of the knee jerk reactions that happen in social media are done so because the community management is handled by someone without these skills.<\/p>\n<p>Now go to the comments and read what\u00a0<a href=\"http:\/\/twitter.com\/dannybrown\" target=\"_blank\">Danny Brown<\/a>\u00a0said.<\/p>\n<p>\u201cDisagree. Two words \u2013\u00a0<a href=\"http:\/\/www.cnn.com\/2013\/12\/22\/world\/sacco-offensive-tweet\/\" target=\"_blank\">Justine Sacco<\/a>.\u201d<\/p>\n<p>We recently talked about the\u00a0<a href=\"https:\/\/www.insidepr.ca\/index.php\/2014\/01\/22\/inside-pr-361-justine-sacco-poor-judgment-and-the-mob-mentality\/\" target=\"_blank\">Sacco saga<\/a>. She\u00a0is a communications professional. She\u00a0<em>knew<\/em>\u00a0better. And yet\u2026<\/p>\n<p>Read the blog post, read the comments, and listen to what we have to say about where social media belongs.<\/p>\n<p>******************<\/p>\n<p><strong>We&#8217;d love to hear your thoughts.<\/strong><\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First things first, be sure to wish Martin Waxman a happy birthday in the comments! Now on to the slightly less important stuff. A couple of weeks ago,\u00a0Sam Fiorella\u00a0wrote a blog post called, \u201cWhy Your &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[303,803,807,808,809],"class_list":["post-3446","post","type-post","status-publish","format-standard","hentry","category-pr","tag-danny-brown","tag-justine-sacco","tag-sam-fiorella","tag-social-media-belongs-to-pr","tag-where-social-media-belongs"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3446"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3446\/revisions"}],"predecessor-version":[{"id":3450,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3446\/revisions\/3450"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}