{"id":3453,"date":"2014-02-21T15:52:55","date_gmt":"2014-02-21T20:52:55","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3453"},"modified":"2014-02-21T15:52:55","modified_gmt":"2014-02-21T20:52:55","slug":"inside-pr-364-our-pr-loves","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/02\/21\/inside-pr-364-our-pr-loves\/","title":{"rendered":"Inside PR 364: Our PR loves"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5547\"><audio class=\"wp-audio-shortcode\" id=\"audio-3453-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_364_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_364_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_364_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3453\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here.<\/p>\n<p>Because we recorded this episode on Valentine\u2019s Day, we decided to talk about our PR loves \u2013 as in the tools that help us do our jobs better \u2013 not the people.\u00a0The idea came from a <a href=\"http:\/\/spinsucks.com\/social-media\/followfriday-valentines-day-loves\/\" target=\"_blank\">Spin Sucks post<\/a> by Gini and her team.<\/p>\n<p>Martin\u2019s loves:<\/p>\n<ul>\n<li><a href=\"https:\/\/twitter.com\" target=\"_blank\">Twitter<\/a> for connecting, sharing\/curating, sending quick messages and generally finding out what\u2019s trending.<\/li>\n<li><a href=\"http:\/\/evernote.com\" target=\"_blank\">Evernote<\/a> &#8211; the place where I keep all my notes, random thoughts, blog posts, ideas and to do lists. They&#8217;re organized, searchable and accessible on whatever device I happen to be on.<\/li>\n<\/ul>\n<p>Joe\u2019s loves (two pairs):<\/p>\n<ul>\n<li><a href=\"http:\/\/feedly.com\" target=\"_blank\">Feedly<\/a> for news, tagging and follow-up and <a href=\"https:\/\/www.diigo.com\/\" target=\"_blank\">Diigo<\/a> to store, annotate and keep track of posts he wants to reference later. Joe says that as communications professionals, we need to have the facts at hands when writing and both these platforms help with that.<\/li>\n<li><a href=\"https:\/\/bufferapp.com\/\" target=\"_blank\">Buffer<\/a> and <a href=\"http:\/\/hootsuite.com\" target=\"_blank\">Hootsuite<\/a> to schedule and share stories easily.<\/li>\n<\/ul>\n<p>Gini\u2019s loves:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.talkwalker.com\/en\/home\/\" target=\"_blank\">Talkwalker<\/a>, a new app that works like Google alerts. Gini likes it even more since its Hootsuite integration, which lets you schedule or tweet out alerts.<\/li>\n<li><a href=\"https:\/\/www.literatureandlatte.com\/scrivener.php\" target=\"_blank\">Scrivene<\/a>r the app Gini uses for writing books and other long-form content. Not only does it help keep you organized, it develops your table of contents and index, and it\u2019s searchable so you can easily find various parts of a manuscript during your writing.<\/li>\n<\/ul>\n<p>What are the tools you love that make your day easier?<\/p>\n<p>We end the show with a question from <a href=\"https:\/\/twitter.com\/francavilla\" target=\"_blank\">Daniel Francavilla<\/a>, a student of mine who owns his own design business. Daniel wondered about the importance of design and visual identity in communications.<\/p>\n<p>Joe says (and we all agree) that it&#8217;s often the differentiator. We\u2019ve gone from a world where the big choice used to be selecting a template in Word to one where design is integral to our work and the people who want to be competitive are those who design for a multimedia experience.<\/p>\n<p>Thanks Daniel.<\/p>\n<p>One quick reminder: For anyone in Toronto and Ottawa \u2013 the next Third Tuesday features data analyst <a href=\"https:\/\/twitter.com\/jimsterne\" target=\"_blank\">Jim Sterne<\/a> on the human side of analytics \u2013 <a href=\"http:\/\/www.meetup.com\/third-tuesday-toronto\/events\/162148162\/\" target=\"_blank\">#3TYYZ February 26 in Toronto<\/a> and <a href=\"http:\/\/www.meetup.com\/third-tuesday-ottawa\/\" target=\"_blank\">#3TYOW February 27 in Ottawa<\/a>. Hope to see you there. And here\u2019s Jim Sterne\u2019s song parody, <a href=\"http:\/\/www.youtube.com\/watch?v=q0Ysw5MGaYk\" target=\"_blank\">Modern Data Analyst<\/a>.<\/p>\n<p>******************<\/p>\n<p><strong>We&#8217;d love to hear your thoughts.<\/strong><\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. Because we recorded this episode on Valentine\u2019s Day, we decided to talk about our PR loves \u2013 as in the tools that help us do our jobs better \u2013 not the people.\u00a0The idea &hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[783,814,387,550,950,810,149,27,946,813,952,812,811,260,959],"class_list":["post-3453","post","type-post","status-publish","format-standard","hentry","category-pr","tag-buffer","tag-evernote","tag-gini-dietrich","tag-hootsuite","tag-inside-pr","tag-jim-sterne","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-scrivener","tag-social-media","tag-talkwalker","tag-third-tuesday-ottawa","tag-third-tuesday-toronto","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3453"}],"version-history":[{"count":16,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3453\/revisions"}],"predecessor-version":[{"id":3472,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3453\/revisions\/3472"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}