{"id":3506,"date":"2014-03-27T21:38:21","date_gmt":"2014-03-28T01:38:21","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3506"},"modified":"2014-03-27T21:38:21","modified_gmt":"2014-03-28T01:38:21","slug":"inside-pr-367-reflections-on-sxsw-and-pressfriendly","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/03\/27\/inside-pr-367-reflections-on-sxsw-and-pressfriendly\/","title":{"rendered":"Inside PR 367: Reflections on SXSW and PressFriendly"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2682\"><audio class=\"wp-audio-shortcode\" id=\"audio-3506-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_367_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_367_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_367_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3506\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here.<\/p>\n<p>When we recorded this show, I\u2019d just returned from<a href=\"http:\/\/www.sxsw.com\" target=\"_blank\"> SXSWi<\/a> and I offer my thoughts reflections on this year\u2019s Festival.<\/p>\n<p>There\u2019s no doubt SXSW remains a one-of-a-kind event with a unique laid-back energy and excitement for all things tech and social. That\u2019s something you see first-hand watching the featured speakers and keynotes and in many of the smaller sessions, too.<\/p>\n<p>And while there weren&#8217;t any big new platform launches in 2014, there was a lot of big thinking.<\/p>\n<p>SXSW is still a defining event. Yet with so many people and ideas in one place it can seem a bit overwhelming. Before you go, do your homework and figure out what you want to see and do and who you want to meet; the Festival offers such a friendly, open vibe, you can meet anyone.<\/p>\n<p>And if you&#8217;re looking for a more intimate conference with the South-by feel, check out the second annual <a href=\"http:\/\/sxswv2v.com\/\" target=\"_blank\">SXSW V2V<\/a> in Las Vegas that happens in July.<\/p>\n<p>You can read more about my <a href=\"http:\/\/thornleyfallis.ca\/south-by-southwest-2014-insights-and-ideas\/\" target=\"_blank\">SXSW highlights<\/a> on the TFC blog.<\/p>\n<p>Oh and here\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=09q04Dlh7r8\" target=\"_blank\">Kevin Bacon\u2019s hilarious video explaining the &#8217;80s to millennials<\/a>.<\/p>\n<p>In the second part of the show we talk about <a href=\"http:\/\/www.pressfriendly.com\/\" target=\"_blank\">PressFriendly<\/a>.<\/p>\n<p>After receiving a pitch, Gini asked <a href=\"https:\/\/twitter.com\/lkpetrolino\" target=\"_blank\">Laura Petrolino<\/a> to test out the product and Laura <a href=\"http:\/\/spinsucks.com\/communication\/pr-communication\/pressfriendly-your-new-virtual-pr-firm\/\" target=\"_blank\">wrote about it on SpinSucks<\/a>. Essentially PressFriendly helps automate media relations. It\u2019s aimed at startup entrepreneurs who are frustrated with the PR experience and want to try it on their own.<\/p>\n<p>Gini feels they have the right thinking but that it\u2019s difficult to automate relationship-building. She also wonders if reaching out to media and bloggers is the best use of an entrepreneur&#8217;s time or if they&#8217;d be better off hiring a professional.<\/p>\n<p>Joe\u2019s not sure building a media list should be handed to the most junior person or to an algorithm. That can lead to spammy pitches that hurt the reputation of the entire industry.<\/p>\n<p>Finally, I mention that one of the students in my UTSCS hybrid Foundations Course produced a video, <a href=\"https:\/\/www.youtube.com\/watch?v=RB5m_rpbp1k\" target=\"_blank\">Joey Loves Water<\/a>, and it went viral. It was part of her class assignment and as of this writing, she has nearly 200,000 views.<\/p>\n<p>Joe notices the video has been picked up on a lot of cat sites as well as on <a href=\"http:\/\/www.huffingtonpost.com\/2014\/03\/10\/joey-cat-loves-water_n_4934318.html\" target=\"_blank\">Huffington Post<\/a>. Once it got on the circuit, he observes, you can almost trace its virality by seeing which sites help amplify and pass it along.<\/p>\n<p>The lesson? Ditch the corporate spokesperson and bring in a cat. Or&#8230;maybe not.<\/p>\n<p>************************************************************************************************<\/p>\n<p><strong>We&#8217;d love to hear your thoughts.<\/strong><\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D&#8217;Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. When we recorded this show, I\u2019d just returned from SXSWi and I offer my thoughts reflections on this year\u2019s Festival. There\u2019s no doubt SXSW remains a one-of-a-kind event with a unique laid-back energy &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[793,387,950,149,823,822,27,821,952,524,517,733,759,771],"class_list":["post-3506","post","type-post","status-publish","format-standard","hentry","category-pr","category-social-media","tag-fir-podcast-network","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-joey-loves-water","tag-laura-petrolino","tag-martin-waxman","tag-pressfriendly","tag-social-media","tag-south-by-southwest","tag-sxsw","tag-sxswi","tag-sxswv2v","tag-viral-videos"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3506"}],"version-history":[{"count":17,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3506\/revisions"}],"predecessor-version":[{"id":3524,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3506\/revisions\/3524"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}