{"id":3532,"date":"2014-04-23T07:21:28","date_gmt":"2014-04-23T11:21:28","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3532"},"modified":"2014-04-23T07:21:29","modified_gmt":"2014-04-23T11:21:29","slug":"inside-pr-3-70-tom-garrity-on-prsa-counselors-academy-conference","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/04\/23\/inside-pr-3-70-tom-garrity-on-prsa-counselors-academy-conference\/","title":{"rendered":"Inside PR 3.70: Tom Garrity on PRSA Counselors Academy Conference"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4442\"><audio class=\"wp-audio-shortcode\" id=\"audio-3532-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/CAPRSA14_special_show_w_Tom_Garrity_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/CAPRSA14_special_show_w_Tom_Garrity_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/CAPRSA14_special_show_w_Tom_Garrity_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3532\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>It\u2019s Martin semi-solo, this week; Gini and Joe are off.<\/p>\n<p>I\u2019m here with <a href=\"https:\/\/twitter.com\/Tom_Garrity \" target=\"_blank\">Tom Garrity<\/a>, president of <a href=\"http:\/\/www.garritypr.com\/\" target=\"_blank\">The Garrity Group<\/a> and chair of the <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/#.U1eZx-apVy8\" target=\"_blank\">PRSA Counselors Academy conference<\/a> for PR agency leaders, which takes place in Key West, Florida, May 4 to 6.<\/p>\n<p>Tom and I start off by chatting about how some PR specialists are also hot air specialists. Actually that\u2019s not quite true. We got on the subject because Tom\u2019s agency represents the <a href=\"http:\/\/www.balloonfiesta.com\/\" target=\"_blank\">Alburquerque International Balloon Festival<\/a>, one of the more visually exciting events around.<\/p>\n<p>If you follow Inside PR, you&#8217;ll know we&#8217;ve discussed Counselors Academy before \u2013 that\u2019s where Gini, Joe and I met. We&#8217;ve been to the event many times, recorded a few episodes there and I was conference chair in 2012.<\/p>\n<p>I&#8217;ve said this a number of times: CA is my one must-attend PR gathering of the year, a chance to meet and get to know a smart, friendly and lively group of PR agency movers and shakers.<\/p>\n<p>Unlike other conferences, Counselors is focused on the business of running a PR agency and provides an opportunity to take part in top notch professional development and lots of idea-sharing over casual conversations, coffee or drinks.<\/p>\n<p>This year, one of Tom\u2019s highlights is the closing presentation at <a href=\"http:\/\/www.hemingwayhome.com\/\" target=\"_blank\">Hemingway House<\/a>, with keynote speaker and ad agency owner\u00a0<a href=\"https:\/\/twitter.com\/SteveMcKee\" target=\"_blank\">Steve McKee<\/a>, who offers insights from his new book, <a href=\"http:\/\/www.amazon.com\/Power-Branding-Leveraging-Success-Worlds\/dp\/1137278846\" target=\"_blank\">Power Branding: Leveraging Success of the World&#8217;s Best Brands<\/a>.<\/p>\n<p>Other keynotes include 9 INCH marketing founder <a href=\"http:\/\/twitter.com\/9INCHmarketing \" target=\"_blank\">Stan Phelps<\/a> talking about branding and strategic marketing and <a href=\"https:\/\/twitter.com\/shonali\" target=\"_blank\">Shonali Burke<\/a> on successfully integrating research into your PR plans and pitches.<\/p>\n<p>Tom\u2019s also looking forward to the <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/Program\/Sessions\/GeneralSessions\/BoldMoves.html#.U1ed_uapVy8\" target=\"_blank\">Bold Moves<\/a> session \u2013 raw conversations about major changes agency owners made in order to transform their business. It\u2019s a Ted X type format moderated by past Counselors chair and Mitchell Communications CEO <a href=\"https:\/\/twitter.com\/elisemitch \" target=\"_blank\">Elise Mitchell<\/a>. Speakers include <a href=\"https:\/\/twitter.com\/AaronBlank\" target=\"_blank\">Aaron Blank<\/a>, president and CEO, The Fearey Group, <a href=\"http:\/\/www.linkedin.com\/in\/lynncaseypadillacrt\" target=\"_blank\">Lynn Casey<\/a>, chairman and CEO, PadillaCRT, startup entrepreneur <a href=\"https:\/\/twitter.com\/featherstonf\" target=\"_blank\">Forest Featherstone<\/a> and\u00a0<a href=\"https:\/\/twitter.com\/Janet_Tyler\" target=\"_blank\">Janet Tyler<\/a>, founder and co-CEO, Airfoil.<\/p>\n<p>There\u2019s a round of short Ignite presentations, breakout workshops, roundtables and a Cinco de Mayo celebration.<\/p>\n<p>Tom recommends Counselors because it always helps him improve his agency and fill in what he doesn\u2019t know.<\/p>\n<p>Here\u2019s where to go for the <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/Program\/#.U1eYgOapVy8\" target=\"_blank\">schedule<\/a>. There\u2019s still a bit of time to <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/Registration\/index.html#.U1ehxOapVy8\" target=\"_blank\">register<\/a> if you\u2019re interested. Or you can follow the hashtag on Twitter <a href=\"https:\/\/twitter.com\/search?q=caprsa&amp;src=typd\" target=\"_blank\">#CAPRSA<\/a>.<\/p>\n<p>I\u2019ll be there and will interview some of the presenters for upcoming episodes of Inside PR. Stay tuned.<\/p>\n<p>******************<\/p>\n<p><strong>We\u2019d love to hear your thoughts.<\/strong><\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D\u2019Arbelles<\/a>\u00a0and\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s Martin semi-solo, this week; Gini and Joe are off. I\u2019m here with Tom Garrity, president of The Garrity Group and chair of the PRSA Counselors Academy conference for PR agency leaders, which takes place &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,27,830,727,44,600,952,829,828],"class_list":["post-3532","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr-agency","tag-prsa-counselors-academy","tag-public-relations","tag-shonali-burke","tag-social-media","tag-stan-phelps","tag-steve-mckee"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":24,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"predecessor-version":[{"id":3564,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3532\/revisions\/3564"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}