{"id":3566,"date":"2014-04-29T09:39:46","date_gmt":"2014-04-29T13:39:46","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3566"},"modified":"2014-04-29T16:40:51","modified_gmt":"2014-04-29T20:40:51","slug":"ipr-special-edition-rob-biesenbach-on-telling-stories","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/04\/29\/ipr-special-edition-rob-biesenbach-on-telling-stories\/","title":{"rendered":"IPR special edition: Rob Biesenbach on telling stories"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_2490\"><audio class=\"wp-audio-shortcode\" id=\"audio-3566-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/Rob_Biesenbach_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/Rob_Biesenbach_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/Rob_Biesenbach_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3566\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here. I\u2019m getting ready to head off to <a href=\"http:\/\/www.prsa.org\/conferences\/counselorsacademy\/#.U1-mpq1dXWY\" target=\"_blank\">PRSA Counselors Academy&#8217;s<\/a>\u00a0spring conference and thought I\u2019d catch up with one of the presenters, <a href=\"https:\/\/twitter.com\/RobBiesenbach\" target=\"_blank\">Rob Biesenbach<\/a>. Rob is a communications expert, speaker, writer and actor who is \u2018fighting to end dull ordinary communications in our time\u2019.\u00a0 (But he doesn\u2019t have a cape.)<\/p>\n<p>At Counselors, Rob\u2019s going to be talking about how to <a href=\"http:\/\/www.prsa.org\/Conferences\/CounselorsAcademy\/Program\/Sessions\/BreakoutSessionsI\/BreakoutSession1.3.html#.U1-nKK1dXWY\" target=\"_blank\">Unleash the Power of Storytelling<\/a> to build trust and win business.<\/p>\n<p>He says most people play fast and loose with the definition of story and don&#8217;t understand its distinct structure: a character, in pursuit of a goal, in the face of some sort of obstacle.<\/p>\n<p>Stories aren&#8217;t a\u00a0quote from Winston Churchill or a customer testimonial.<\/p>\n<p>Rob likens our job as communicators with acting: both require you to connect with your audience, tell a story well and express yourself. Too many businesses compare themselves to other businesses \u2013 when they should be looking to and learning from show business, where the most powerful stories in our culture can be found.<\/p>\n<p>Rob is also doing an Ingnite style presentation based on his new book, <a href=\"http:\/\/www.robbiesenbach.com\/11-deadly-sins-the-list\/\" target=\"_blank\">11 Deadly Presentation Sins<\/a>.<\/p>\n<p>He talks about the three he thinks are the worst:<\/p>\n<ul>\n<li>Failure to connect with an audience<\/li>\n<li>Failure to focus<\/li>\n<li>Doing a data dump rather than a story that\u2019s filled with emotion.<\/li>\n<\/ul>\n<p>And when it comes to PowerPoint, he cautions us that when you see \u2018insert text here\u2019 on a slide, it\u2019s a suggestion, not a command.<\/p>\n<p>Want to hear more? You can catch Rob at Counselors Academy or check out his <a href=\"http:\/\/www.robbiesenbach.com\/\" target=\"_blank\">website<\/a>.<\/p>\n<p>And if you&#8217;re interested in Counselors Academy and the other presenters, you can follow the hashtag on Twitter\u00a0<a href=\"https:\/\/twitter.com\/search?q=caprsa&amp;src=typd\" target=\"_blank\">#CAPRSA<\/a>.<\/p>\n<p>Gini and Joe will be back next episode.<\/p>\n<p>******************<\/p>\n<p><strong>We\u2019d love to hear your thoughts.<\/strong><\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by <a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. I\u2019m getting ready to head off to PRSA Counselors Academy&#8217;s\u00a0spring conference and thought I\u2019d catch up with one of the presenters, Rob Biesenbach. Rob is a communications expert, speaker, writer and actor who &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[694,387,950,149,27,946,563,727,831,952],"class_list":["post-3566","post","type-post","status-publish","format-standard","hentry","category-pr","tag-communications","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-prsa","tag-prsa-counselors-academy","tag-rob-biesenbach","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3566"}],"version-history":[{"count":17,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3566\/revisions"}],"predecessor-version":[{"id":3585,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3566\/revisions\/3585"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}