{"id":3586,"date":"2014-04-29T16:59:47","date_gmt":"2014-04-29T20:59:47","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3586"},"modified":"2014-05-09T11:09:27","modified_gmt":"2014-05-09T15:09:27","slug":"inside-pr-3-71-new-makeovers-for-google-and-facebook","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/04\/29\/inside-pr-3-71-new-makeovers-for-google-and-facebook\/","title":{"rendered":"Inside PR 3.71: New makeovers for Google+ and Facebook"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3821\"><audio class=\"wp-audio-shortcode\" id=\"audio-3586-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_371_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_371_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_371_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3586\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p class=\"p1\"><a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin<\/a>,\u00a0<a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini<\/a>, and I are back together again for the first time since we got together in Toronto for the launch of Gini&#8217;s new book\u00a0<a title=\"Spin Sucks at Amazon.com\" href=\"http:\/\/www.amazon.com\/Spin-Sucks-Communication-Reputation-Management-ebook\/dp\/B00IJYFDQ0\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1399647283&amp;sr=1-1&amp;keywords=spin+sucks\" target=\"_blank\">Spin Sucks<\/a>. (And by the way, if you haven&#8217;t had a chance to get your copy, I recommend that you do. It&#8217;s an excellent read.\u201d)<\/p>\n<p class=\"p1\">This week, we ask, &#8220;Would you care if Google plus disappeared?&#8221;<\/p>\n<p class=\"p2\">Martin likens Google+ to vitamins. He knows that they are good for him, but he must remind himself to use it. It&#8217;s not part of his daily routine.<\/p>\n<p class=\"p1\">While agreeing with Martin that Google+ is not her first-choice social network, Gini\u00a0says that Google plus is a large driver of traffic to the Spin Sucks website. So while it&#8217;s not necessarily a preferred site for its consumer experience, Google+ definitely does drive benefits to a content marketer.<\/p>\n<p class=\"p1\">As I look at my top four destinations, I see a real differentiation between Twitter and Facebook on one hand and Google+ and Feedly on the other hand. Twitter and Facebook are ideal for awareness. They tell me something has happened quickly after it does happen. Feedly and Google+, on the other hand, provide me with more in-depth and thoughtful analysis and commentary on developments that lead to better understanding.<\/p>\n<p class=\"p1\">We also talk about the <a title=\"FBNewswire\" href=\"https:\/\/www.facebook.com\/FBNewswire\" target=\"_blank\">FB newswire<\/a>.<\/p>\n<p class=\"p2\">Gini\u00a0sees its content as typical of\u00a0citizen journalism &#8211; delivering reports on what people are seeing or experiencing in real time. Martin suggests it may be a lifestyle feed, not a news feed.<\/p>\n<p class=\"p1\"><strong style=\"font-style: inherit;\">We\u2019d love to hear your thoughts.<\/strong><\/p>\n<p>Would you care if Google+ disappeared?<\/p>\n<p class=\"p2\">What about FB Newswire? Have you looked at it? Do you find it useful?<\/p>\n<p>Send us an email or an audio comment to\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p>******************<\/p>\n<p><strong style=\"font-style: inherit;\">Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"https:\/\/twitter.com\/KristineDarbell\" target=\"_blank\">Kristine D\u2019Arbelles<\/a>\u00a0and\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n<p>Inside PR is part of the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n<p class=\"p2\">\n","protected":false},"excerpt":{"rendered":"<p>Martin,\u00a0Gini, and I are back together again for the first time since we got together in Toronto for the launch of Gini&#8217;s new book\u00a0Spin Sucks. (And by the way, if you haven&#8217;t had a chance &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[],"class_list":["post-3586","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3586"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3586\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3586\/revisions\/3597"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}