{"id":3645,"date":"2014-07-07T11:02:05","date_gmt":"2014-07-07T15:02:05","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3645"},"modified":"2014-07-07T11:02:05","modified_gmt":"2014-07-07T15:02:05","slug":"inside-pr-376-a-native-advertising-no-no-and-panda-preys-on-news-release-sites","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/07\/07\/inside-pr-376-a-native-advertising-no-no-and-panda-preys-on-news-release-sites\/","title":{"rendered":"Inside PR 376: A Native Advertising No-No and Panda Preys on News Release sites"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_947\"><audio class=\"wp-audio-shortcode\" id=\"audio-3645-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_376_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_376_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_376_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3645\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p class=\"p1\">In this episode of Inside PR, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> discuss two news-related topics: one newspaper\u2019s reported intent \u00a0to assign staff reporters to create native advertising; and the impact of Google&#8217;s Panda 4.0 algorithm changes on news release sites.<\/p>\n<p class=\"p1\"><strong>Reporters required to write native advertisements?<\/strong><\/p>\n<p class=\"p1\">First, we give a shout out to <a title=\"Jesse Brown on Twitter\" href=\"https:\/\/twitter.com\/JesseBrown\" target=\"_blank\">Jesse Brown<\/a>&#8216;s Canada land podcast. In a recent <a title=\"Jesse Brown and Mathew Ingram Canadaland podcast\" href=\"http:\/\/canadalandshow.com\/podcast\/globe-and-mails-plan-force-reporters-write-ads\" target=\"_blank\">episode<\/a>, Jesse interviewed Giga Ohm&#8217;s <a title=\"Mathew Ingram on Twitter\" href=\"http:\/\/twitter.com\/mathewi\" target=\"_blank\">Mathew Ingram<\/a> about an <a title=\"J-Source obtained an internal Globe and Mail memo\" href=\"http:\/\/j-source.ca\/article\/union-memo-globe-wants-editorial-staff-produce-%E2%80%9Cbranded-content\" target=\"_blank\">apparent move<\/a> by Toronto&#8217;s Globe and Mail to require regular reporters to make themselves available to write native advertisements. If you care about the state of journalism, the Canada land podcast is a must-listen.<\/p>\n<p class=\"p1\"><strong>Panda 4.0 preys on news release sites<\/strong><\/p>\n<p class=\"p1\">Google has never really been happy with the news release and news release services. For some time, <a title=\"Search Engine Land explains Google's position\" href=\"http:\/\/searchengineland.com\/google-links-in-a-press-release-should-be-nofollowed-like-advertisements-168339\" target=\"_blank\">Google has advised<\/a> content creators to put no follow tags in the links in their news releases. They view this as a paid link, not an organic link, and <a title=\"Google link schemes prohibition\" href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\">do not want authority to transfer<\/a> via such paid links. It appears Google decided that voluntary action was not sufficient. Shortly after its Panda 4.0\u00a0algorithm changes were implemented, news release sites such as <a title=\"PR Web\" href=\"http:\/\/prweb.com\" target=\"_blank\">PRWeb<\/a>, <a title=\"PR Newswire\" href=\"http:\/\/prnewswire.com\" target=\"_blank\">PR Newswire<\/a> and <a title=\"Business Wire\" href=\"http:\/\/businesswire.com\" target=\"_blank\">Business Wire<\/a> experienced\u00a0a significant <a title=\"Panda 4.0 targets news release sites\" href=\"http:\/\/searchengineland.com\/google-panda-4-0-go-press-release-sites-192789\" target=\"_blank\">sharp decrease<\/a> in the traffic they received via search engines.<\/p>\n<p class=\"p1\">How are you adjusting your promotion programs to compensate for Google&#8217;s moves on the news release sites?<\/p>\n<p>*****************************************************<\/p>\n<p><strong>We\u2019d love to hear your thoughts.<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"http:\/\/twitter.com\/ashlealecompte\">Ashlea LeCompte<\/a>.<\/p>\n<p>Inside PR is part of the\u00a0<a title=\"For Immediate Release\" href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">FIR Podcast Network<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Inside PR, Martin Waxman and Joseph Thornley discuss two news-related topics: one newspaper\u2019s reported intent \u00a0to assign staff reporters to create native advertising; and the impact of Google&#8217;s Panda 4.0 algorithm &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[839,738],"class_list":["post-3645","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-google-panda","tag-native-advertising"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3645"}],"version-history":[{"count":6,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3645\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3645\/revisions\/3652"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}