{"id":370,"date":"2008-12-17T18:28:57","date_gmt":"2008-12-17T23:28:57","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=370"},"modified":"2008-12-17T18:28:57","modified_gmt":"2008-12-17T23:28:57","slug":"inside-pr-142-wednesday-december-17-2008","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2008\/12\/17\/inside-pr-142-wednesday-december-17-2008\/","title":{"rendered":"Inside PR #142 &#8211; Wednesday, December 17, 2008"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_277\"><audio class=\"wp-audio-shortcode\" id=\"audio-370-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_142_FINAL.mp3?_=1\" \/><a href=\"http:\/\/media.libsyn.com\/media\/prworks\/IPR_142_FINAL.mp3\">http:\/\/media.libsyn.com\/media\/prworks\/IPR_142_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D370\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.<\/p>\n<p>This week on Inside PR <a href=\"http:\/\/terryfallis.com\">Terry Fallis<\/a>, <a href=\"http:\/\/www.prworks.ca\/\">David Jones<\/a>, and <a href=\"http:\/\/martinspalette.blogspot.com\/\">Martin Waxman<\/a> discuss how social media has changed the media landscape and ask if PR professionals can step up, understand this new environment\u00a0 and honour the new strictures of social media while still serving the needs of their clients.<\/p>\n<p><strong>Show Notes<\/strong>:<\/p>\n<p><strong>00:26 <\/strong>Terry opens the show.<\/p>\n<p><strong>01:14 <\/strong>Terry discusses an email exchange that led to today&#8217;s topic: An exchange occurred recently between <a href=\"http:\/\/www.google.ca\/search?source=ig&amp;hl=en&amp;rlz=&amp;=&amp;q=Ira+Basen&amp;btnG=Google+Search&amp;meta=lr%3D\">Ira Basen<\/a> of CBC radio and <a href=\"http:\/\/propr.ca\">Joe Thornley<\/a>. This stemmed from a speech that Ira made at a <a href=\"http:\/\/www.canadianinstitute.com\/marketing\/SM.htm\">Canadian Institute conference on Social Media<\/a>, which Joe twittered. Joe presented this <a href=\"http:\/\/propr.ca\/2008\/ira-basen-objects-to-my-twitter-coverage-of-his-conference-presentation\/\">exchange on his blog<\/a>. He also provides <a href=\"http:\/\/propr.ca\/2008\/ira-basens-presentation-to-the-canadian-institute-conference-on-social-media\/\">Ira&#8217;s speech<\/a> on his blog.<\/p>\n<p><strong>02:59 <\/strong>Terry introduces today&#8217;s topic(s): How social media has changed the media landscape and Can PR professionals step up, understand this new environment and honour the new strictures of social media and still serve the needs of their clients?<\/p>\n<p><strong>04:41 <\/strong>Martin discusses the changing media landscape.<\/p>\n<p><strong>07:20 <\/strong>Terry discusses social media&#8217;s effect on the media landscape.<\/p>\n<p><strong>10:09 <\/strong>Dave discusses Ira&#8217;s speech and the notion of the editorial gatekeeper.<\/p>\n<p><strong>19:11 <\/strong>Terry discusses the idea of the gatekeeper.<\/p>\n<p><strong>20:20 <\/strong>Terry reads from Ira&#8217;s speech. ref: <a href=\"http:\/\/www.google.ca\/search?q=Jay+Rosen&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a\">Jay Rosen.<\/a><\/p>\n<p><strong>23:42 <\/strong>Dave discusses Ira and his opinion of Pr practitioners.<\/p>\n<p><strong>27:30 <\/strong>Terry discusses <a href=\"http:\/\/www.whirlpool.com\/custserv\/promo.jsp?sectionId=563\">Whirlpool&#8217;s American Family podcasts<\/a> and social media.<\/p>\n<p><strong>30:04 <\/strong>Terry closes the show.<\/p>\n<p>Our theme music is <a href=\"http:\/\/www.podsafeaudio.com\/jamroom\/bands\/269\/\">Streetwalker by  Cjacks<\/a> and is courtesy of the <a href=\"http:\/\/music.podshow.com\/\">Podsafe Music Network<\/a>; <a href=\"http:\/\/www.rogerdey.com\/\">Roger  Dey<\/a> is our announcer.<\/p>\n<p>This week\u2019s episode was produced by <a href=\"http:\/\/twitter.com\/jannayg\">Janna Guberman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10,7,2,3,12],"tags":[26,950,262,263,149,27,946,43,44,45,952,25,264],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-canadian-podcasting","category-inside-pr","category-media-relations","category-pr","category-show-notes","category-social-media","tag-david-jones","tag-inside-pr","tag-ira-basen","tag-jay-rose","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-pr-podcast","tag-public-relations","tag-public-relations-podcast","tag-social-media","tag-terry-fallis","tag-whirlpool-american-family-podcast"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}