{"id":3715,"date":"2014-08-26T09:40:50","date_gmt":"2014-08-26T13:40:50","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3715"},"modified":"2014-12-22T12:37:36","modified_gmt":"2014-12-22T17:37:36","slug":"inside-pr-382-considering-native-advertising","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/08\/26\/inside-pr-382-considering-native-advertising\/","title":{"rendered":"Inside PR 382: Considering Native Advertising"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1554\"><audio class=\"wp-audio-shortcode\" id=\"audio-3715-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_382_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_382_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_382_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3715\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p class=\"p1\">This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it&#8217;s even broken through to our consciousness via mainstream media, thanks to <a title=\"John Oliver on Native Advertising\" href=\"http:\/\/youtu.be\/E_F5GxCwizc\" target=\"_blank\">John Oliver<\/a>.<\/p>\n<p class=\"p2\">This week on the Inside PR podcast, <a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">I<\/a> talk about native advertising and the questions that have been raised about it. Is native advertising simply \u201cdisguising your ads to make them look like new stories?&#8221; Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?<\/p>\n<p class=\"p2\">Yes, this week we&#8217;re all about native advertising on Inside PR. We hope that you&#8217;ll listen to and enjoy this full episode discussion.<\/p>\n<p class=\"p2\">******************************************************************<\/p>\n<p><strong style=\"font-style: inherit;\">We\u2019d love to hear your thoughts.<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong style=\"font-style: inherit;\">Thank you to the people behind Inside PR<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a style=\"font-style: inherit; color: #4585bf;\" href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a style=\"font-style: inherit; color: #4585bf;\" title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it&#8217;s even broken through to our consciousness via mainstream media, thanks to John &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[738,850],"class_list":["post-3715","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-native-advertising","tag-this-is-been-the-summer-of-native-advertising"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3715"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3715\/revisions"}],"predecessor-version":[{"id":3842,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3715\/revisions\/3842"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}