{"id":3740,"date":"2014-09-24T05:58:39","date_gmt":"2014-09-24T09:58:39","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3740"},"modified":"2014-12-22T12:36:28","modified_gmt":"2014-12-22T17:36:28","slug":"inside-pr-385-twitter-buy-now-and-social-advertising","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/09\/24\/inside-pr-385-twitter-buy-now-and-social-advertising\/","title":{"rendered":"Inside PR 385: Twitter &#8220;Buy Now&#8221; and Social Advertising"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7537\"><audio class=\"wp-audio-shortcode\" id=\"audio-3740-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_385_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_385_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_385_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3740\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Twitter is slowly rolling out a &#8220;buy now&#8221; button to users, which promotes the ability to buy directly from the social network.<\/p>\n<p>As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.<\/p>\n<p>Pinterest certainly has been able to figure it out&#8230;maybe Twitter is taking a page from their book.<\/p>\n<p>We discuss the implications and pros and cons of social advertising and then move to Apple Pay.<\/p>\n<p>Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).<\/p>\n<p>We debate the merits, whether it&#8217;s bad for small business, whether it could be disastrous for some, and whether it&#8217;s made only for enterprise organizations.<\/p>\n<p>Martin tells a story of his local coffee shop\u2014<a href=\"http:\/\/www.snakesandlattes.com\/\" target=\"_blank\">Snakes and Lattes<\/a>\u2014that is a true neighborhood destination. He worries a business like that won&#8217;t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept <a href=\"https:\/\/www.bellycard.com\/\" target=\"_blank\">Belly<\/a>, a local loyalty card.<\/p>\n<p>Who is right and who is wrong is yet to be seen, but we&#8217;d love to hear what you think.<\/p>\n<p>Will the Twitter &#8220;buy now&#8221; button help brands increase sales? Will Apple Pay be devastating to small business?<\/p>\n<p class=\"p2\">Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is slowly rolling out a &#8220;buy now&#8221; button to users, which promotes the ability to buy directly from the social network. As Twitter continues to try to figure out how to make money, and &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3740"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3740\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3740\/revisions\/3839"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}