{"id":3765,"date":"2014-10-29T05:58:20","date_gmt":"2014-10-29T09:58:20","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3765"},"modified":"2014-12-22T12:35:39","modified_gmt":"2014-12-22T17:35:39","slug":"inside-pr-388-the-evolution-of-media-and-media-relations","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/10\/29\/inside-pr-388-the-evolution-of-media-and-media-relations\/","title":{"rendered":"Inside PR 388: The Evolution of Media and Media Relations"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_1209\"><audio class=\"wp-audio-shortcode\" id=\"audio-3765-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_388_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_388_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_388_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3765\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>While I was in the air for the recording of this podcast, the conversation Martin Waxman and I had about <a href=\"https:\/\/www.insidepr.ca\/index.php\/2014\/10\/08\/inside-pr-387-is-another-tech-bubble-about-to-burst\/\" target=\"_blank\">the layoffs at\u00a0<em>The New York Times<\/em><\/a> launched the conversation he and Joe Thornley had today.<\/p>\n<p>While it&#8217;s a focus on Canadian media, it shows a very interesting trend: There is an ongoing march of media consolidation, which could very well continue to affect the way communications professionals\u2014particularly those who focus on media relations\u2014do their jobs.<\/p>\n<p>In the news, <a href=\"http:\/\/www.postmedia.com\/2014\/10\/06\/postmedia-to-acquire-sun-medias-english-language-newspapers-and-digital-properties\/\" target=\"_blank\">Post Media acquired Sun Media<\/a> and they are suddenly the largest print publication in Canada. Martin suspects they have 100% media market in cities such as Ottawa and Vancouver. While they&#8217;ve said there won&#8217;t be layoffs, we surmise they don&#8217;t really need multiple news bureaus in every city so it&#8217;ll be interesting to see what happens.<\/p>\n<p>There continues to be a consolidation of newsrooms and the disappearance of beats\u2014PR pros today outweigh journalists four to one\u2014which means we have to continue to evolve.<\/p>\n<p>And speaking of evolution, Martin and Joe spoke to an interesting tactic Jesse Brown is taking with <a href=\"http:\/\/canadalandshow.com\/\" target=\"_blank\">Canadaland<\/a>.<\/p>\n<p>For those of you who don&#8217;t know (I didn&#8217;t), Jesse Brown was an early podcaster with <a href=\"http:\/\/searchengine.tvo.org\/blog\" target=\"_blank\">Search Engine<\/a>. A couple of years ago, he turned that into Canadaland, which is a media watchdog of sorts.<\/p>\n<p>He has broken big stories, such as <a href=\"http:\/\/www.cbc.ca\/asithappens\/features\/2014\/02\/27\/peter-mansbridge-receives-speaking-fees-from-oil-industry-lobby-group\/\" target=\"_blank\">the policy the CBC had that allowed Peter Mansbridge to be on the news every night and also get paid to speak at events for organizations that were in the news<\/a>. Because of the Canadaland investigation, the CBC changed their policy.<\/p>\n<p>But Jesse is facing something many content producers face and that is he&#8217;s not being paid to spend the necessary time to break news like this. So he has asked his supporters to become patrons of sorts&#8230;and it&#8217;s working!<\/p>\n<p>Martin and Joe wonder if this could be a new trend, particularly for brand-new content producers.<\/p>\n<p>What do you think?<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I was in the air for the recording of this podcast, the conversation Martin Waxman and I had about the layoffs at\u00a0The New York Times launched the conversation he and Joe Thornley had today. &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[859,235,860,862,857,861,858],"class_list":["post-3765","post","type-post","status-publish","format-standard","hentry","category-pr","tag-canadaland","tag-cbc","tag-jesse-brown","tag-peter-mansbridge","tag-post-media","tag-search-engine","tag-sun-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3765"}],"version-history":[{"count":5,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3765\/revisions"}],"predecessor-version":[{"id":3836,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3765\/revisions\/3836"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}