{"id":3782,"date":"2014-11-24T17:39:26","date_gmt":"2014-11-24T22:39:26","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3782"},"modified":"2014-12-22T12:34:51","modified_gmt":"2014-12-22T17:34:51","slug":"inside-pr-391-ch-ch-changes-at-f-f-facebook-again","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/11\/24\/inside-pr-391-ch-ch-changes-at-f-f-facebook-again\/","title":{"rendered":"Inside PR 391: Ch-ch-changes at F-F-Facebook &#8211; again"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3289\"><audio class=\"wp-audio-shortcode\" id=\"audio-3782-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_391_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_391_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_391_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3782\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here and apologies to <a href=\"https:\/\/www.youtube.com\/watch?v=pl3vxEudif8\" target=\"_blank\">David Bowie<\/a> but Facebook\u2019s at it again and I couldn&#8217;t help myself.<\/p>\n<p>Earlier this month, the company announced that in January, 2015 people will start seeing\u00a0<a href=\"https:\/\/www.facebook.com\/business\/news\/update-to-facebook-news-feed\" target=\"_blank\">fewer promotional posts from brands<\/a>, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.<\/p>\n<p>Joe and Gini think this is a positive shift because\u00a0it puts the onus on brands to earn their way into a user&#8217;s\u00a0news feed with relevant and useful content.<\/p>\n<p>I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then\u00a0I wonder about\u00a0coupons. They\u2019re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We\u2019re interested if any of our listeners have insights on that.<\/p>\n<p>We switch gears and Gini talks about <a href=\"http:\/\/blog.rooms.me\/post\/100757996670\/announcing-rooms\" target=\"_blank\">Facebook\u2019s Rooms app<\/a>, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here\u2019s a blog she wrote about it and why <a href=\"http:\/\/spinsucks.com\/communication\/anonymous-social-media\/\" target=\"_blank\">you may not be as anonymous as you think<\/a>.<\/p>\n<p>Joe says Facebook\u2019s two recent changes \u2013 offering\u00a0a\u00a0less commercial newsfeed and <a href=\"https:\/\/www.facebook.com\/about\/terms-updates\" target=\"_blank\">simplifying their privacy offerings<\/a>\u00a0\u2013 are driving more value to its business. He thinks they\u2019ve got their mojo back.<\/p>\n<p>I close off by talking about the latest <a href=\"http:\/\/meshconference.com\/meshmarketing14\/\" target=\"_blank\">meshmarketing conference<\/a> and some highlights, including <a href=\"https:\/\/twitter.com\/annhandley\" target=\"_blank\">Ann Handley\u2019s<\/a> fun and informative keynote.<\/p>\n<p>What do you think about Facebook&#8217;s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We&#8217;d love to hear what you think.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here and apologies to David Bowie but Facebook\u2019s at it again and I couldn&#8217;t help myself. Earlier this month, the company announced that in January, 2015 people will start seeing\u00a0fewer promotional posts from brands, &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[868,496,387,950,149,27,869,540,867,44,952],"class_list":["post-3782","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-ads","tag-facebook","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-newsfeed","tag-privacy","tag-promoted-posts","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3782"}],"version-history":[{"count":18,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3782\/revisions"}],"predecessor-version":[{"id":3833,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3782\/revisions\/3833"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}