{"id":3802,"date":"2014-12-10T08:00:33","date_gmt":"2014-12-10T13:00:33","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3802"},"modified":"2014-12-22T12:34:33","modified_gmt":"2014-12-22T17:34:33","slug":"inside-pr-392-the-algorithm-called-journalism","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/12\/10\/inside-pr-392-the-algorithm-called-journalism\/","title":{"rendered":"Inside PR 392: The algorithm called journalism"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_9092\"><audio class=\"wp-audio-shortcode\" id=\"audio-3802-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_392_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_392_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_392_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3802\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>We start this episode with a burning question from Gini: Is lasagna pasta \u2013 yes or no?<\/p>\n<p>Joe and I both say yes. And so Gini, armed with the information she desperately needs, is ready to take on her dinner menu. That is, unless you, our listeners, think otherwise. Please let us know.<\/p>\n<p>And now back to our regularly scheduled programming\u2026<\/p>\n<p>Joe starts the show talking about the notion of who makes news decisions \u2013 editors or algorithms. This was sparked by an <a href=\"http:\/\/reutersinstitute.politics.ox.ac.uk\/news\/silicon-valley-and-journalism-make-or-break\" target=\"_blank\">Emily Bell speech<\/a> and spawned a discussion online as well as several\u00a0posts, including one by <a href=\"http:\/\/buzzmachine.com\/2014\/11\/22\/journalism-technology-duel-dance\/\" target=\"_blank\">Jeff Jarvis<\/a>.<\/p>\n<p>In her talk, Bell contends journalists, who once controlled\u00a0the determination and distribution of news, have lost their hold\u00a0or maybe they&#8217;ve been supplanted. Their replacements? In digital channels, many editorial decisions are made by people fine-tuning algorithms or the algorithms themselves.<\/p>\n<p>Martin says on the editorial front, we\u2019ve traded one concentrated group of publicly-traded companies (media) for another (social networks as new media).<\/p>\n<p>Gini says there\u2019s so much info out there that until something\u2019s been confirmed by the fourth estate, we tend not to believe it. Traditional media is the filter.<\/p>\n<p>Joe contends\u00a0PR is in an ideal position to bridge the gap between\u00a0journalistic decision makers and the way\u00a0algorithms pick content. And by seeing both sides of the coin, we can still help get news in front of people either though media or their feeds.<\/p>\n<p>And that\u2019s where understanding influence and influencers comes into play. Martin mentions a new type of influencer: a young video game player with an engaged audience who was featured in an <a href=\"http:\/\/www.nytimes.com\/2014\/11\/16\/technology\/esports-call-of-duty-nadeshot-celebrity-success.html?_r=0\" target=\"_blank\">article in the NYTimes<\/a>. And the profession needs to refine its approach to public relationship-building to take this into account.<\/p>\n<p>Are algorithms the new equivalent of editors \u2013 we don\u2019t know who\/what they are and yet they make many decisions? Is that a good or a bad thing?\u00a0We&#8217;d love to hear what you think.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We start this episode with a burning question from Gini: Is lasagna pasta \u2013 yes or no? Joe and I both say yes. And so Gini, armed with the information she desperately needs, is ready &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[872,871,873,387,950,149,870,27,44,952],"class_list":["post-3802","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-algorithms","tag-editors","tag-emily-bell","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-journalism","tag-martin-waxman","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3802"}],"version-history":[{"count":10,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3802\/revisions"}],"predecessor-version":[{"id":3832,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3802\/revisions\/3832"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}