{"id":3805,"date":"2014-12-12T08:00:15","date_gmt":"2014-12-12T13:00:15","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3805"},"modified":"2014-12-22T12:34:20","modified_gmt":"2014-12-22T17:34:20","slug":"inside-pr-393-our-naughty-or-nice-pr-list","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2014\/12\/12\/inside-pr-393-our-naughty-or-nice-pr-list\/","title":{"rendered":"Inside PR 393: Our naughty or nice PR list&#8230;"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6166\"><audio class=\"wp-audio-shortcode\" id=\"audio-3805-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_393_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_393_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_393_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3805\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here. This week, it\u2019s Gini and me. Joe&#8217;s on the road traveling home.<\/p>\n<p>And in the spirit of the season we thought we\u2019d share our PR naughty or nice list for 2014.<\/p>\n<p>First up: naughty.<\/p>\n<p>And the lump of coal goes to\u2026Edelman.<\/p>\n<p>Really? Why?<\/p>\n<p>Well, a Canadian company, TransCanada, hired the venerable agency\u00a0to build support for a pipeline that will transport oil from Western Canada to refineries in the east. But when the agency recommended secretly using third-parties to attack the pipeline\u2019s opponents and a document with the strategy was leaked to Greenpeace, <a href=\"http:\/\/www.cbc.ca\/news\/canada\/calgary\/transcanada-cuts-ties-with-u-s-public-relations-firm-edelman-1.2851118\" target=\"_blank\">TransCanada fired\u00a0Edelman over ethical concerns<\/a>.<\/p>\n<p>Does this sort of program sound like a whisper campaign to you? It does to us.<\/p>\n<p>Gini has written extensively about why whisper campaigns and other\u00a0unethical tactics hurt PR. She likens the process to that of broken telephone, where what\u00a0the last person hears is often very different from what was said at the beginning. Gini says that rather than sneaking through the back door, the profession\u00a0should be open and honest. What do you think?<\/p>\n<p>Now for\u00a0our nice list.<\/p>\n<p>Gini posed a question on Facebook asking people to nominate their suggestions the PR win of the year. She got a lot of replies\u00a0including the <a href=\"http:\/\/www.alsa.org\/fight-als\/ice-bucket-challenge.html\" target=\"_blank\">Ice Bucket Challenge<\/a>, <a href=\"http:\/\/www.socialmediatoday.com\/content\/miley-cyrus-pr-case-study-flawless-execution\" target=\"_blank\">Miley Cyrus<\/a>, <a href=\"http:\/\/spinsucks.com\/communication\/pr-win-2014\/\" target=\"_blank\">Taylor Swift<\/a> (Gini&#8217;s selection on SpinSucks) and WestJet.<\/p>\n<p>We chose WestJet for an\u00a0imaginative follow up on its successful Christmas Miracle video. Once again, the company borrowed elements of classic holiday\u00a0movies and showed, in an emotional way, how much they care about their customers and community.<\/p>\n<p>Here\u2019s the 2014 WestJet video.<br \/>\n<iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/p-BKX3G0BpQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>And here\u2019s the one from 2013.<br \/>\n<iframe loading=\"lazy\" width=\"728\" height=\"410\" src=\"http:\/\/www.youtube.com\/embed\/zIEIvi2MuEk?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Which PR programs would you put on the naughty list? And which ones would you qualify as nice? We&#8217;d love to hear what you think.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a title=\"Ashlea LeCompte on Twitter\" href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. This week, it\u2019s Gini and me. Joe&#8217;s on the road traveling home. And in the spirit of the season we thought we\u2019d share our PR naughty or nice list for 2014. First up: &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[387,950,149,27,946,952,874],"class_list":["post-3805","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-pr","tag-social-media","tag-westjet"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3805"}],"version-history":[{"count":12,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3805\/revisions"}],"predecessor-version":[{"id":3831,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3805\/revisions\/3831"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}