{"id":3846,"date":"2015-01-07T17:47:22","date_gmt":"2015-01-07T22:47:22","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3846"},"modified":"2015-01-07T17:49:13","modified_gmt":"2015-01-07T22:49:13","slug":"inside-pr-395-the-chat-message-is-the-medium","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/01\/07\/inside-pr-395-the-chat-message-is-the-medium\/","title":{"rendered":"Inside PR 395: The chat app is the medium"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6512\"><audio class=\"wp-audio-shortcode\" id=\"audio-3846-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_395_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_395_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_395_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3846\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here.<\/p>\n<p>Happy New Year and welcome back! We hope you had a fun and restful holiday.<\/p>\n<p>In 2015, we\u2019re planning to reinvigorate IPR\u00a0by making it more topical and dealing with an issue or two a week. Stay tuned&#8230;<\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">We start by congratulating <a href=\"https:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a> and <a href=\"https:\/\/twitter.com\/jangles\" target=\"_blank\">Neville Hobson<\/a> on the 10<sup>th<\/sup> anniversary of <a href=\"http:\/\/forimmediaterelease.biz\/\" target=\"_blank\">For Immediate Release<\/a>! Here&#8217;s (hears?) to many, many more! We\u2019re thrilled to be part of the FIR podcast network.<\/span><\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">We also have some sad news. Michael Herman, a senior PR agency leader we know from Counselors Academy, passed away suddenly on Saturday at his home in North Carolina. Michael was the consummate PR pro, received PRSA\u2019s highest honour, the Gold Anvil award, taught PR and never stopped learning, asking questions and helping people. Gini shares a personal memory of Mike on Pinterest and how they used to trade recipes. Here\u2019s a <a href=\"http:\/\/www.repmanblog.com\/repman\/2015\/01\/remembering-mike-herman.html\" target=\"_blank\">moving tribute from Peppercom founder, Steve Cody<\/a>. Our thoughts and sympathies go out to Mike\u2019s family and friends.\u00a0<\/span><\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">Now onto this week\u2019s main topic. Over the break I noticed a number of what&#8217;s\u00a0ahead\u00a0roundups &#8211; including\u00a0<a href=\"http:\/\/techcrunch.com\/2015\/01\/02\/chat-apps-increasingly-important-for-brands\/\" target=\"_blank\">TechCrunch<\/a>,\u00a0<a href=\"http:\/\/adage.com\/article\/digitalnext\/seismic-threats-marketers-hitting-2015\/296406\/?utm_source=daily_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1420584821\" target=\"_blank\">AdAge<\/a>\u00a0and <a href=\"https:\/\/gigaom.com\/2015\/01\/01\/5-social-trends-you-can-expect-to-see-in-2015\/?utm_source=GeneralUsers&amp;utm_campaign=e36ebb9920-c:sci,mob,tec,cld,dta,mda,socd:01-01&amp;utm_medium=email&amp;utm_term=0_1dd83065c6-e36ebb9920-99693137\" target=\"_blank\">GigaOm<\/a>\u00a0&#8211; highlighted the renewed interest in chat apps as a key way for people to communicate and connect.<\/span><\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">Which leads to the question:\u00a0how can professional communicators, who participate in public conversations, navigate in the world of chat?<\/span><\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">Gini: A big issue is anything you post online can and will be used against you. In other words, private isn\u2019t necessarily private, anymore.<\/span><\/p>\n<p style=\"line-height: 19.5pt;\"><span style=\"font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #414141;\">Joe harkens back to the early days social media where you had people talking to people versus\u00a0brands talking to people. Now that marketers are monitoring public interactions, he believes ordinary people, who may not trust commercial accounts, are turning to messenger apps as a way to communicate.<\/span><\/p>\n<p>Private or public messages? Which will be your default in 2015? We&#8217;d love to hear what you think.<\/p>\n<p>One last thing. Many of you listen to us on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">iTunes<\/a> and it would be great if you could leave us a comment or rating. Thanks!<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. Happy New Year and welcome back! We hope you had a fun and restful holiday. In 2015, we\u2019re planning to reinvigorate IPR\u00a0by making it more topical and dealing with an issue or two &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[881,694,206,387,950,149,27,207,45,54,952],"class_list":["post-3846","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-chat","tag-communications","tag-for-immediate-release","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-neville-hobson","tag-public-relations-podcast","tag-shel-holtz","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3846"}],"version-history":[{"count":19,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3846\/revisions"}],"predecessor-version":[{"id":3866,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3846\/revisions\/3866"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}