{"id":3880,"date":"2015-02-06T08:00:26","date_gmt":"2015-02-06T13:00:26","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3880"},"modified":"2015-02-06T08:26:44","modified_gmt":"2015-02-06T13:26:44","slug":"inside-pr-398-is-blogging-over-or-has-it-morphed-into-something-else","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/02\/06\/inside-pr-398-is-blogging-over-or-has-it-morphed-into-something-else\/","title":{"rendered":"Inside PR 398: Is blogging over or has it morphed into something else?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_257\"><audio class=\"wp-audio-shortcode\" id=\"audio-3880-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_398_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_398_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_398_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3880\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here. On today\u2019s show it\u2019s Joe and me. Gini\u2019s on the road but she\u2019ll be back next week.<\/p>\n<p>Our topic comes from a post by Mathew Ingram about the <a href=\"https:\/\/gigaom.com\/2015\/01\/31\/blogging-is-very-much-alive-we-just-call-it-something-else-now\/\" target=\"_blank\">state of blogging and how it has evolved<\/a>. We\u2019ve noticed a number of people who were active bloggers have slowed down their output, moved away from the platform or started publishing somewhere else.<\/p>\n<p>So is that a trend? Are we entering a\u00a0post-blogging landscape?<\/p>\n<p>Joe starts off by mentioning\u00a0a series like Sherlock that looked edgy and new a few years ago, yet seems a bit dated today. He thinks the same may be true for blogs.<\/p>\n<p>I always considered blogging more of a publishing platform rather than an unedited stream or conversation. And as a PR person who wrote for clients, I found my voice again when I started my blog.<\/p>\n<p>Joe thinks blogging has become more of a place for personal journaling. It hasn\u2019t gone away but now it has a specialized purpose.<\/p>\n<p>Joe also noticed that for a number of years we were fixated on the river of news and that\u2019s not the only way for information to be organized. New apps value content that doesn\u2019t carry as much weight and that the search engines can\u2019t grab and data mine.<\/p>\n<p>It\u2019s a bigger range of content. And it\u2019s about distinctive voices \u2013 columnists. In many ways, it always was.<\/p>\n<p>And before we go: I noticed, as I was listening to the episode and writing the notes,\u00a0that I said, \u2018The Snapchat\u2019. Yipes. Honestly, I didn\u2019t mean to. Let\u2019s chalk it up my affinity for the old Triple-W\u2026 and (hopefully) leave it at that.<\/p>\n<p>Is blogging simply publishing? Are you moving to something more ephemeral like chat? Do you want your ideas archived or would you like your comments to be delivered and disappear?<\/p>\n<p>Many of you listen to us on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">iTunes<\/a> and it would be great if you could leave us a review.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. On today\u2019s show it\u2019s Joe and me. Gini\u2019s on the road but she\u2019ll be back next week. Our topic comes from a post by Mathew Ingram about the state of blogging and how &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[416,387,950,149,27,883,43,952],"class_list":["post-3880","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-blogging","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-mathew-ingram","tag-pr-podcast","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3880"}],"version-history":[{"count":8,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3880\/revisions"}],"predecessor-version":[{"id":3889,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3880\/revisions\/3889"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}