{"id":3904,"date":"2015-02-14T11:43:27","date_gmt":"2015-02-14T16:43:27","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3904"},"modified":"2015-02-14T11:43:27","modified_gmt":"2015-02-14T16:43:27","slug":"inside-pr-399-dont-put-a-target-on-your-back","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/02\/14\/inside-pr-399-dont-put-a-target-on-your-back\/","title":{"rendered":"Inside PR 399: Don&#8217;t put a Target on your back"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6447\"><audio class=\"wp-audio-shortcode\" id=\"audio-3904-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_399_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_399_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_399_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3904\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><strong>Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.<\/strong><\/p>\n<p>It has become commonplace for companies to care about being seen to be responsible corporate citizens. And this involves both doing and being seen to exercise their corporate social responsibility. To make the communities in which they operate better places. To give back as well as to receive.<\/p>\n<p>We expect that corporations will want to be seen to be doing more than the bare minimum they can get away with. And perhaps that&#8217;s why Target Canada has garnered so much bad media in the wake of their decision to pull out of the Canadian market. They were perceived as doing as little as the law required them to do in order to get out of the country.<\/p>\n<p>Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.<\/p>\n<p>Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?<\/p>\n<p><a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a>\u00a0and\u00a0<a title=\"Joseph Thornley on Twitter\" href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">I<\/a>\u00a0explore these questions on this week&#8217;s Inside PR podcast. Give it a listen and make up your own mind. Does Target deserve the target on its back?<\/p>\n<p><strong>Context<\/strong><\/p>\n<p>Here is a selection of the media coverage and commentary around Target&#8217;s retreat from Canada.<\/p>\n<p><a href=\"http:\/\/www.cbc.ca\/news\/business\/target-closes-all-133-stores-in-canada-gets-creditor-protection-1.2901618?cmp=rss\" target=\"_blank\">Target closes all 133 stores in Canada; Seeks creditor protection<\/a><\/p>\n<p><a href=\"http:\/\/www.thestar.com\/business\/2015\/01\/22\/target-canada-owes-more-than-5-billion-to-creditors.html\" target=\"_blank\">Target Canada owes more than 5 billion to creditors<\/a><\/p>\n<p><a href=\"http:\/\/www.marketingmag.ca\/brands\/target-owes-vendors-3-4-billion-135648\" target=\"_blank\">Target Canada owes advertising, marketing and PR partners<\/a><\/p>\n<p><a href=\"http:\/\/www.cbc.ca\/news\/business\/top-target-canada-managers-get-big-cash-payouts-as-stores-close-1.2930064?cmp=rss\" target=\"_blank\">Top Target Canada Managers get big cash payouts as stores close<\/a><\/p>\n<p><a href=\"http:\/\/www.thestar.com\/opinion\/commentary\/2015\/02\/05\/more-must-be-done-to-help-laid-off-target-canada-workers.html\" target=\"_blank\">More must be done to help laid off target employees\u00a0<\/a><\/p>\n<div><a href=\"http:\/\/www.cbc.ca\/news\/business\/target-s-package-for-ex-ceo-matches-package-for-all-17-600-canadian-workers-1.2927893?cmp=rss\" target=\"_blank\">Package for ex-ceo matches package for all 17,600 Canadian works<\/a><\/div>\n<div>\n<p><a title=\"Target executives granted share units one day before Canada retreat\" href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/target-execs-granted-share-units-one-day-before-canada-retreat\/article22998853\/?cmpid=rss1\" target=\"_blank\">Target Executives Granted Share Units One Day Before Canada Retreat<\/a><\/p>\n<\/div>\n<p><a href=\"http:\/\/www.cbc.ca\/news\/canada\/windsor\/target-closure-causing-crisis-for-independent-pharmacies-owners-say-1.2945188\" target=\"_blank\">Target closure causing crisis for independent pharmacies, owners say<\/a><\/p>\n<p><a href=\"http:\/\/www.huffingtonpost.ca\/2015\/02\/05\/target-canada-patient-records-sold_n_6621420.html\" target=\"_blank\">Target Canada patient records sold<\/a><\/p>\n<p><a href=\"http:\/\/www.thestar.com\/business\/2015\/02\/02\/ontario-pharmacists-fighting-target-canada.html\" target=\"_blank\">Ontario pharmacists fighting Target Canada<\/a><\/p>\n<p><a href=\"http:\/\/business.financialpost.com\/2015\/02\/05\/target-canada-liquidation-sales-draw-crowds-and-mockery\" target=\"_blank\">Target Canada liquidation sales draw crowds and mockery<\/a><\/p>\n<div><a href=\"http:\/\/www.timescolonist.com\/opinion\/sears-offering-jobs-discounts-to-workers-affected-by-target-exit-from-canada-1.1734087\" target=\"_blank\">Sears offering jobs and discounts to workers affected by Target exit from Canada<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><strong>What do you think?<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>We&#8217;d ask one favour of you.\u00a0If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country. It has become commonplace for companies to care &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[884],"class_list":["post-3904","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-target"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3904"}],"version-history":[{"count":1,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3904\/revisions"}],"predecessor-version":[{"id":3905,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3904\/revisions\/3905"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}