{"id":3906,"date":"2015-02-18T06:00:46","date_gmt":"2015-02-18T11:00:46","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3906"},"modified":"2015-02-19T16:42:37","modified_gmt":"2015-02-19T21:42:37","slug":"inside-pr-400-the-social-media-mob","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/02\/18\/inside-pr-400-the-social-media-mob\/","title":{"rendered":"Inside PR 400: The Social Media Mob"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_627\"><audio class=\"wp-audio-shortcode\" id=\"audio-3906-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_400_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_400_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_400_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3906\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Just a little more than a year after Justine Sacco sent the ill-fated, &#8220;Going to Africa. Hope I don&#8217;t get AIDS. Just kidding. I&#8217;m White!&#8221; tweet, <a href=\"http:\/\/www.nytimes.com\/2015\/02\/15\/magazine\/how-one-stupid-tweet-ruined-justine-saccos-life.html?hp&amp;action=click&amp;pgtype=Homepage&amp;module=second-column-region&amp;region=top-news&amp;WT.nav=top-news&amp;_r=3\" target=\"_blank\"><i>The New York Times Magazine<\/i><\/a>\u00a0wrote an in-depth piece on her (and others who have suffered the social media mob) to see where she is now and how this has affected her livelihood.<\/p>\n<p>There has been a lot\u00a0of subsequent coverage on the topic:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.buzzfeed.com\/jtes\/justine-sacco-says-she-really-suffered-after-tweeting-aids-j#.otKQd74la\" target=\"_blank\">Buzzfeed rehashed the events<\/a><\/li>\n<li><a href=\"http:\/\/gawker.com\/justine-sacco-is-good-at-her-job-and-how-i-came-to-pea-1653022326\" target=\"_blank\">Gawker made peace with her<\/a> (after being the one to break the story)<\/li>\n<li>Even <a href=\"https:\/\/www.insidepr.ca\/index.php\/2014\/01\/22\/inside-pr-361-justine-sacco-poor-judgment-and-the-mob-mentality\/\" target=\"_blank\">Inside PR covered it<\/a> in January of last year (and we haven&#8217;t changed our stance)<\/li>\n<\/ul>\n<p>It&#8217;s an interesting look at the social media, whether the crime fits the punishment, and how we might all need to chill.<\/p>\n<p>Jon Ronson, the article&#8217;s author, even researched how long it has been since society allowed public shamings in much the same way we ridicule online (the 14th Century).<\/p>\n<p>The conversation turns from the social media mob and online lynchings to how we can use humor in our social media efforts without coming across as clueless and insensitive as the Sacco tweet.<\/p>\n<p>Her point was that the tweet was so ridiculous, she couldn&#8217;t imagine anyone taking it seriously. She was making a satirical remark on the bubble we live in in North America. But what she learned is, unless you&#8217;re Louis CK or South Park, satire doesn&#8217;t work so well in 140 characters.<\/p>\n<p>It&#8217;s an interesting world we live in. Many business leaders are scared of what happens when an employee doesn&#8217;t think and sends a tweet like this, or when a customer is unhappy and doesn&#8217;t get his way. There are, of course, <a href=\"http:\/\/spinsucks.com\/communication\/seven-steps-dealing-critics\/\" target=\"_blank\">ways to deal with critics<\/a>, but Joe poses the question, &#8220;Does it make sense in some extreme cases to go completely dark?&#8221;<\/p>\n<p><strong>What do you think?<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>We\u2019d ask one favor of you.\u00a0If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a little more than a year after Justine Sacco sent the ill-fated, &#8220;Going to Africa. Hope I don&#8217;t get AIDS. Just kidding. I&#8217;m White!&#8221; tweet, The New York Times Magazine\u00a0wrote an in-depth piece on &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[168,886,803,888,887,885],"class_list":["post-3906","post","type-post","status-publish","format-standard","hentry","category-pr","tag-crisis-communications","tag-jon-ronson","tag-justine-sacco","tag-rogue-employees","tag-social-media-lynchings","tag-social-media-mob"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3906"}],"version-history":[{"count":4,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3906\/revisions"}],"predecessor-version":[{"id":3910,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3906\/revisions\/3910"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}