{"id":3912,"date":"2015-02-27T13:22:13","date_gmt":"2015-02-27T18:22:13","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3912"},"modified":"2015-02-27T13:22:13","modified_gmt":"2015-02-27T18:22:13","slug":"inside-pr-401-on-citizen-journalism-and-pr","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/02\/27\/inside-pr-401-on-citizen-journalism-and-pr\/","title":{"rendered":"Inside PR 401: On citizen journalism and PR"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4894\"><audio class=\"wp-audio-shortcode\" id=\"audio-3912-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_401_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_401_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_401_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3912\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>You could be one, so could your neighbour, colleague and friend. We\u2019re talking about citizen journalists and, on today\u2019s show, we discuss\u00a0their place in the news cycle and how that affects PR.<\/p>\n<p>Gini starts by recounting the story behind the\u00a0<a href=\"http:\/\/www.telegraph.co.uk\/technology\/twitter\/4269765\/New-York-plane-crash-Twitter-breaks-the-news-again.html\" target=\"_blank\">first photo of the plane that crashed into the Hudson River in 2009<\/a>, when Janis Krums, a bystander who watched it happen, took a picture, uploaded it to Twitter and the image\u00a0went viral.<\/p>\n<p>Joe discusses the nature of citizen journalism and says the photo was a snapshot &#8211; a one-time thing. He believes there\u2019s a distinction between the act of witnessing and journalism, which involves editing, curation, analysis and context. A journalist\u2019s focus should be to help people understand what a story means and that requires a more in-depth perspective.<\/p>\n<p>I wonder about how citizen journalism is changing the nature of the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Scoop_(news)\" target=\"_blank\">scoop<\/a>. Maybe that\u2019s beyond a\u00a0journalist\u2019s domain and they need to rely on crowdsourcing breaking news from people who are there in real-time.<\/p>\n<p>In our paid, earned, shared and owned landscape, PR people have to be resourceful about finding new ways to get their stories out there and engaging influencers.<\/p>\n<p>Gini says her team approaches earned media from three angles and that includes citizen journalists. They target smaller, mid-level and influential publications and tailor the story so it resonates with each.<\/p>\n<p>Final word from Joe: Look for the person who has something to say, covers a subject on a consistent basis and moves on to being a contributor to larger and more influential sources. Build relationships early and never ignore an individual if they\u2019re intelligent, credible, trustworthy and can stick to it.<\/p>\n<p>Here\u2019s an interesting post by Mathew Ingram with examples of <a href=\"https:\/\/gigaom.com\/2015\/02\/20\/two-great-examples-of-how-journalism-has-changed-for-the-better\/?utm_source=GeneralUsers&amp;utm_campaign=502e97604b-c:sci,mob,tec,cld,dta,mda,socd:02-22&amp;utm_medium=email&amp;utm_term=0_1dd83065c6-502e97604b-99693137\" target=\"_blank\">citizen journalism working well.<\/a><\/p>\n<p>What do you think PR\u2019s role is &#8211; or should be &#8211; with regards to engaging both citizen journalists and traditional media? We\u2019d love to hear from you.<\/p>\n<p><strong>What do you think?<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>We\u2019d ask one favor of you.\u00a0If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You could be one, so could your neighbour, colleague and friend. We\u2019re talking about citizen journalists and, on today\u2019s show, we discuss\u00a0their place in the news cycle and how that affects PR. Gini starts by &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[889,890,387,950,149,27,238,947,946,952],"class_list":["post-3912","post","type-post","status-publish","format-standard","hentry","category-pr","category-social-media","tag-breaking-news","tag-citizen-journalists","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-media","tag-news","tag-pr","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3912"}],"version-history":[{"count":7,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3912\/revisions"}],"predecessor-version":[{"id":3920,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3912\/revisions\/3920"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}