{"id":3925,"date":"2015-03-11T06:00:00","date_gmt":"2015-03-11T10:00:00","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3925"},"modified":"2015-03-13T14:15:13","modified_gmt":"2015-03-13T18:15:13","slug":"inside-pr-403-pr-has-an-hr-issue","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/03\/11\/inside-pr-403-pr-has-an-hr-issue\/","title":{"rendered":"Inside PR 403: PR Has an HR Issue"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7091\"><audio class=\"wp-audio-shortcode\" id=\"audio-3925-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_403_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_403_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_403_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3925\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Yes, PR has an HR problem.<\/p>\n<p>There are two things at play:<\/p>\n<ol>\n<li>A recent <a href=\"http:\/\/www.bloomgross.com\/wp-content\/uploads\/2015\/03\/SalarySurvey2015-.pdf\" target=\"_blank\">Bloom &amp; Gross study<\/a> shows there still is a salary gap between men and women in the PR industry&#8230;sometimes as much as $42,000 per year.<\/li>\n<li>A <a href=\"http:\/\/www.cipr.co.uk\/stateofpr\" target=\"_blank\">CIPR study<\/a> shows there is a major threat to the PR industry because of the lack of digital skills at the very senior levels.<\/li>\n<\/ol>\n<p>On the first, we are an industry that is female-dominated. It&#8217;s anywhere between <a href=\"http:\/\/www.forbes.com\/sites\/kenmakovsky\/2013\/02\/25\/davos-blog-1-women-in-leadership-in-pr\/\" target=\"_blank\">73 and 85 percent female<\/a>. And yet&#8230;<\/p>\n<p>Most of the most senior-level positions, particularly inside PR firms, are held by men.<\/p>\n<p>As male business leaders, I challenged Martin and Joe to think about how they hire\u2014and compensate\u2014their female employees. It led to a nice discussion.<\/p>\n<p>The other issue at play is the lack of evolution in the PR industry, particularly at the senior levels.<\/p>\n<p><a href=\"http:\/\/paulsutton.co\/social-media-consultant\/\" target=\"_blank\">Paul Sutton<\/a> shared the following screen grab in his blog post, &#8220;<a href=\"http:\/\/paulsutton.co\/2015\/02\/25\/surely-experience-cant-important-skill-pr-can\/\" target=\"_blank\"><em>Experience Can&#8217;t Be More Than Skill in PR. Can it<\/em>?<\/a>&#8221;<\/p>\n<p><a href=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-13-at-1.10.06-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3926\" src=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-13-at-1.10.06-PM.png\" alt=\"Proper PR\" width=\"445\" height=\"314\" srcset=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-13-at-1.10.06-PM.png 445w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-13-at-1.10.06-PM-300x212.png 300w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-13-at-1.10.06-PM-363x256.png 363w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/a><\/p>\n<p>The industry, has a whole, has a very low barrier to entry. That&#8217;s a problem. It&#8217;s also a problem that anyone with a computer considers themselves a communicator.<\/p>\n<p>And now we have to contend with the digital communications experts that all are younger than 30 years old because the most experienced practitioners haven&#8217;t learned the new skills necessary to take the industry to a new place.<\/p>\n<p>The conversation gets a little heated\u2014not because we disagree, necessarily\u2014but because we are passionate on the topic.<\/p>\n<p><strong>What do you think?<\/strong><\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>We\u2019d ask one favor of you.\u00a0If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, PR has an HR problem. There are two things at play: A recent Bloom &amp; Gross study shows there still is a salary gap between men and women in the PR industry&#8230;sometimes as much &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[895,896,898,893,894,897],"class_list":["post-3925","post","type-post","status-publish","format-standard","hentry","category-pr","tag-bloom-gross","tag-cipr","tag-paul-sutton","tag-pr-has-an-hr-issue","tag-salary-gap","tag-senior-level-pr-pros"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3925"}],"version-history":[{"count":1,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3925\/revisions"}],"predecessor-version":[{"id":3927,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3925\/revisions\/3927"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}