{"id":3929,"date":"2015-03-17T10:55:55","date_gmt":"2015-03-17T14:55:55","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3929"},"modified":"2015-03-20T11:50:28","modified_gmt":"2015-03-20T15:50:28","slug":"inside-pr-404-media-just-keeps-on-changing","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/03\/17\/inside-pr-404-media-just-keeps-on-changing\/","title":{"rendered":"Inside PR 404: Media just keeps on changing&#8230;"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_7167\"><audio class=\"wp-audio-shortcode\" id=\"audio-3929-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_404_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_404_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_404_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3929\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here. And while this may be episode 404, we&#8217;re not sending you to a page like this&#8230;<\/p>\n<div id=\"attachment_3937\" class=\"wp-caption alignnone\" style=\"width: 450px\"><a href=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-20-at-11.16.20-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3937 size-full\" src=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-20-at-11.16.20-AM-e1426864895624.png\" alt=\"\" width=\"450\" height=\"230\" \/><\/a><p class=\"wp-caption-text\">Inside PR 404: Media just keeps on changing<\/p><\/div>\n<p>On today&#8217;s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn\u00a0citizen journalists into live TV reporters.<\/p>\n<p>First &#8211; media: <a href=\"https:\/\/gigaom.com\/2015\/03\/09\/about-gigaom\/\" target=\"_blank\">GigaOm<\/a>, the tech analysis, publication announced it was shutting down. There\u2019s been much\u00a0written about them and why it happened. Here&#8217;s a quick recap:<\/p>\n<ul>\n<li><a href=\"http:\/\/digiday.com\/publishers\/inside-gigaoms-vc-driven-demise\/\" target=\"_blank\">Inside GigaOm&#8217;s VC-driven demise (Digiday<\/a>)<\/li>\n<li><a href=\"http:\/\/www.cjr.org\/q_and_a\/mathew_ingram_exit_interview.php?utm_content=bufferd91b9&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\">Exit Interview: Mathew Ingram (Columbia Journalism Review)<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/@dannysullivan\/after-gigaom-the-non-vc-simcity-approach-to-growing-a-media-business-b10297a4f2d5\" target=\"_blank\">After GigaOm the non-VC &#8220;Sim City&#8221; approach to growing a media business by Danny Sullivan\u00a0<\/a><\/li>\n<\/ul>\n<p>That same week, the <a href=\"http:\/\/www.thestar.com\/news\/gta\/2015\/03\/07\/note-to-readers-star-to-end-paid-digital-subscriptions-on-april-1.html\" target=\"_blank\">Toronto Star told readers\u00a0it&#8217;s\u00a0shuttering its paywall<\/a>\u00a0on April 1 and letting anyone access its online content free of charge.<\/p>\n<p>We share our take on GigaOm, what it takes to run a business and how mainstream media&#8217;s trying to keep up.<\/p>\n<p>Gini says it&#8217;s hard to figure out a workable paid content model and believes we&#8217;re on the brink of a content exhaustion point.<\/p>\n<p>I suggest what we perceive success from the outside very differently than what you see when you&#8217;re inside and privy to the whole story.<\/p>\n<p>Joe offers a business lesson and comments that\u00a0venture capital doesn\u2019t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan&#8217;s post on Medium (shared above).<\/p>\n<p>Then we chat about <a href=\"http:\/\/www.theverge.com\/2015\/3\/9\/8164893\/meerkat-live-video-streaming-twitter-yevvo-periscope\" target=\"_blank\">Meerkat, a live video streaming app <\/a>where you send the feed directly to Twitter. In fact, Joe was testing it during\u00a0our podcast but since the video is ephemeral, it disappears when you\u2019re done, so you won\u2019t find his feed.<\/p>\n<p>Live streaming, of course, isn&#8217;t new. But the simplicity of using Meerkat means it could be a <a href=\"http:\/\/pando.com\/2015\/03\/12\/hot-new-video-app-meerkat-emerges-as-a-possible-citizen-journalism-tool\/?utm_source=PandoDigest&amp;utm_campaign=0afb00c893-PandoDigest_December_9_2013_copy_09_12_11_2013&amp;utm_medium=email&amp;utm_term=0_2f01c2729e-0afb00c893-63024197\">good tool for citizen journalists to witness events or capture breaking news. <\/a>Have you tried it yet? What was your experience?<\/p>\n<p>And what do you think about the state of media, social media and citizen journalism? We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here. And while this may be episode 404, we&#8217;re not sending you to a page like this&#8230; On today&#8217;s show we talk about a couple of things: the ever-evolving media landscape and a new &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[900,387,950,149,901,27,238,899,946,952,72],"class_list":["post-3929","post","type-post","status-publish","format-standard","hentry","category-pr","tag-gigaom","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-livestreaming-video","tag-martin-waxman","tag-media","tag-meerkat","tag-pr","tag-social-media","tag-toronto-star"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3929"}],"version-history":[{"count":22,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3929\/revisions"}],"predecessor-version":[{"id":3953,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3929\/revisions\/3953"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}