{"id":3955,"date":"2015-03-30T14:44:18","date_gmt":"2015-03-30T18:44:18","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3955"},"modified":"2015-03-30T15:46:45","modified_gmt":"2015-03-30T19:46:45","slug":"inside-pr-4-05-starbucks-starcrossed","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/03\/30\/inside-pr-4-05-starbucks-starcrossed\/","title":{"rendered":"Inside PR 405: Starbucks Starcrossed"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_605\"><audio class=\"wp-audio-shortcode\" id=\"audio-3955-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_405_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_405_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_405_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3955\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>[display_podcast]<\/p>\n<p>On this week&#8217;s Inside PR, <a title=\"Gini Dietrich on Twitter\" href=\"http:\/\/twitter.com\/ginidietrich\">Gini Dietrich<\/a>, <a title=\"Martin Waxman on Twitter\" href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and I talk about three issues: Starbuck&#8217;s #RaceTogether initiative, the change to Google&#8217;s search algorithm to penalize Websites that are not mobile-friendly, and another move by Facebook to make itself more inviting to advertisers.<\/p>\n<h2>Starbucks #RaceTogether<\/h2>\n<p>Looking back at \u00a0<a title=\"Starbucks' #RaceTogether\" href=\"http:\/\/fortune.com\/2015\/03\/16\/starbucks-baristas-race-talk\/\" target=\"_blank\">Starbucks&#8217; #RaceTogether<\/a> campaign, I can&#8217;t help but feel that, while laudable in intent, RaceTogether showed a remarkable lack\u00a0of self awareness on Starbucks&#8217; account. Martin and Gini disagree. They see more positive than negative in Starbucks&#8217; initiative and its handling of the subsequent fallout.<\/p>\n<p>Gini feels that Starbucks succeeded in getting us to talk about the issue. I think that Starbucks succeeded in getting us to talk about Starbucks &#8211; and not in a positive way. I think the issue came apart because of a lack of self awareness on Starbucks&#8217; part. I see it as an unequal power relationship. A chain that sells premium-priced coffee to a well-heeled clientele asks its fairly low paid employees to raise a highly sensitive topic across the counter. Gini pushes back. She talks about her experience of her local Starbucks. Martin sees it as a grand gesture in the finest tradition of liberalism. Gini gets the last word. We&#8217;re talking about it. Starbucks had some success and she suggests they should not be timid about this type of social initiative in the future.<\/p>\n<h2>Mobile-friendly by April 21 or else<\/h2>\n<p>But that&#8217;s not all we talk about. We also point to the pending <a title=\"Google Webmaster blog\" href=\"http:\/\/googlewebmastercentral.blogspot.ca\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">April 21 change<\/a> to Google&#8217;s algorithm penalize Websites that are not mobile-friendly. Communications execs, make sure that your sites are up to date or be ready to see them disappear from the front page of Google Search.<\/p>\n<h2>Facebook entices advertisers<\/h2>\n<p>Finally, we discuss the <a title=\"Facebook hides comments on corporate pages\" href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/industry-news\/marketing\/facebook-tweaks-user-comments-for-company-pages\/article23574302\/?cmpid=rss1\" target=\"_blank\">disappearance of comments<\/a> from corporate Facebook pages. Just one more step by Facebook to make Facebook a more attractive platform for advertisers.<\/p>\n<h2><strong>We\u2019d love to hear from you.<\/strong><\/h2>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[display_podcast] On this week&#8217;s Inside PR, Gini Dietrich, Martin Waxman and I talk about three issues: Starbuck&#8217;s #RaceTogether initiative, the change to Google&#8217;s search algorithm to penalize Websites that are not mobile-friendly, and another move &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[902,496,183,904,903],"class_list":["post-3955","post","type-post","status-publish","format-standard","hentry","category-pr","category-show-notes","tag-racetogether","tag-facebook","tag-google","tag-mobile-friendly","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3955"}],"version-history":[{"count":14,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3955\/revisions"}],"predecessor-version":[{"id":3974,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3955\/revisions\/3974"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}