{"id":3979,"date":"2015-04-20T10:09:14","date_gmt":"2015-04-20T14:09:14","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3979"},"modified":"2015-04-20T10:09:14","modified_gmt":"2015-04-20T14:09:14","slug":"inside-pr-407-pr-generalists-versus-specialists","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/04\/20\/inside-pr-407-pr-generalists-versus-specialists\/","title":{"rendered":"Inside PR 407: PR generalists versus specialists"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6595\"><audio class=\"wp-audio-shortcode\" id=\"audio-3979-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_407_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_407_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_407_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3979\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here and it&#8217;s a jam-packed episode this week. But first a milestone: it&#8217;s been nine years since <a href=\"https:\/\/twitter.com\/terryfallis\" target=\"_blank\">Terry Fallis<\/a> and <a href=\"https:\/\/twitter.com\/doctorjones\" target=\"_blank\">David Jones<\/a> started Inside PR and we want to give Terry and Dave\u00a0a big\u00a0congratulations and bigger thank you! And thanks to all of you for sticking with us. If you&#8217;re interested, head to\u00a0the archives and listen to\u00a0<a href=\"https:\/\/www.insidepr.ca\/index.php\/2006\/04\/03\/inside-pr-1-march-31-2006\/\" target=\"_blank\">IPR #1<\/a>.<\/p>\n<p>Back to 2015&#8230;On\u00a0today&#8217;s show, we talk about three things:<\/p>\n<p><strong>1. <a href=\"http:\/\/spinsucks.com\/communication\/hire-pr-firm-not\/\" target=\"_blank\">When to hire a PR firm &#8211; and when you should wait<\/a><\/strong><br \/>\nGini wrote a post about a startup client whose product\u00a0wasn&#8217;t ready when they hired her\u00a0firm, so any traffic the Arment Dietrich team drove to the site led to customer frustration since the business wasn&#8217;t ready for&#8230;um business. Moral: sometimes entrepreneurs need to put the brakes on their PR efforts until\u00a0they have something to show, solid goals\u00a0and can afford it.<\/p>\n<p><strong>2. <a href=\"http:\/\/www.holmesreport.com\/latest\/article\/the-resurgence-of-pr-generalists\" target=\"_blank\">PR generalist or specialist &#8211; where is the industry heading?<\/a><\/strong><br \/>\nAccording to the Holmes Report Card, in recent years PR agencies have been\u00a0hiring specialists over generalists, similar to the way things operate in the ad and marketing industries. However, data now shows the generalist may still have a role, especially as it pertains to developing strategy. Thanks to <a href=\"https:\/\/twitter.com\/shelholtz\" target=\"_blank\">Shel Holtz<\/a> for suggesting this idea.<\/p>\n<p><strong>3. <a href=\"http:\/\/adage.com\/article\/digital\/linkedin-s-1-5-billion-lynda-purchase-data\/297986\/?utm_source=digital_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1429200218\" target=\"_blank\">LinkedIn buys Lynda.com &#8211; are jobs posting now going to be linked to skills training?<\/a><\/strong><br \/>\nLinkedIn&#8217;s become a publisher, job source, networking space and virtual rolodex and now it&#8217;s moving into training with its $1.5 billion purchase of training site, Lynda.com. See a job you want but lack some of the skills. LI may have a training program for you.\u00a0Thanks to <a href=\"https:\/\/twitter.com\/alisongj\" target=\"_blank\">Alison Garwood-Jones<\/a> for suggesting this topic.<\/p>\n<p class=\"p1\">What do you think?<\/p>\n<p class=\"p1\">We&#8217;d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here and it&#8217;s a jam-packed episode this week. But first a milestone: it&#8217;s been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave\u00a0a big\u00a0congratulations &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[948,168,26,387,950,149,196,905,27,946,54,952,25],"class_list":["post-3979","post","type-post","status-publish","format-standard","hentry","category-pr","tag-agency-life","tag-crisis-communications","tag-david-jones","tag-gini-dietrich","tag-inside-pr","tag-joe-thornley","tag-linkedin","tag-lynda-com","tag-martin-waxman","tag-pr","tag-shel-holtz","tag-social-media","tag-terry-fallis"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3979"}],"version-history":[{"count":15,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3979\/revisions"}],"predecessor-version":[{"id":3995,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3979\/revisions\/3995"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}