{"id":3998,"date":"2015-05-19T09:32:20","date_gmt":"2015-05-19T13:32:20","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=3998"},"modified":"2015-05-19T09:33:49","modified_gmt":"2015-05-19T13:33:49","slug":"inside-pr-409-living-in-a-world-of-micro-moments-and-video-to-go","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/05\/19\/inside-pr-409-living-in-a-world-of-micro-moments-and-video-to-go\/","title":{"rendered":"Inside PR 409: Living in a world of micro-moments and video to go"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_8413\"><audio class=\"wp-audio-shortcode\" id=\"audio-3998-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_409_FINAL.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR_409_FINAL.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR_409_FINAL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D3998\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Martin here and excuse me while I check my phone. I&#8217;m having a micro-moment. But more on that in a few, er-moments.<\/p>\n<p>This week it\u2019s Joe and me; Gini\u2019s on the road. And because of our schedules recently, you&#8217;ve probably noticed May has been a quieter IPR month. But we\u2019re all back in June.<\/p>\n<p>In today&#8217;s episode, we have a couple of topics to discuss \u2013 both revolving around Google.<\/p>\n<p>The first is <a href=\"https:\/\/www.thinkwithgoogle.com\/features\/how-micromoments-are-changing-rules.html\" target=\"_blank\">micro-moments<\/a>, or what Google describes as \u2018I want to know, I want to go, I want to buy moments\u2019.\u00a0I\u00a0call them the frequent\u00a0times we turn to our smartphones during the day &#8211; often when we\u2019re in the middle of something else &#8211; to find out some info, daydream, or take a mini-break from what we\u2019re doing.<\/p>\n<p>These\u00a0mobile interactions are\u00a0having a profound impact on the way we discover and consume information and what we do with our idle time.<\/p>\n<p>Many of our\u00a0micro-moments <a href=\"https:\/\/www.thinkwithgoogle.com\/features\/online-video-mobile-marketing-strategy.html\" target=\"_blank\">revolve around watching videos<\/a>. And according to Google, people who view videos on their phones are 1.4 times as likely to watch ads as those on desktops or TVs and are more likely to talk about the ads they saw. Are the dollar signs lighting up?<\/p>\n<p>The challenge for brands is to learn how to produce video that works for the small-screen. In other words, create\u00a0for the medium &#8211; panorama shots may be amazing\u00a0in a movie theatre, but don&#8217;t work so\u00a0well on a five inch screen.\u00a0Think about your audience and what they&#8217;re looking for and how you can reach them with the kind of video they want to see at the just the right point in time. Here&#8217;s a post from Joe with his thoughts on <a href=\"http:\/\/propr.ca\/2015\/marketers-take-note-make-video-for-mobile-users\/\" target=\"_blank\">the importance of creating videos for mobile devices<\/a>.<\/p>\n<p>What do you think about micro-moments, how they&#8217;re affecting our purchase intent and attention spans? And when you&#8217;re in the middle of one of these moments, what kinds of video content makes you stop, watch and share?<\/p>\n<p class=\"p1\">We&#8217;d love to hear from you.<\/p>\n<p class=\"p1\">And thanks to <a href=\"https:\/\/90sfeen.wordpress.com\/2015\/02\/28\/confessions-of-a-college-student\/\" target=\"_blank\">Breyanna Tripp<\/a> from Kent State and <a href=\"http:\/\/www.abelcommunications.com\/buckle-up-ford-demonstrates-how-companies-should-drive-social-media-strategies\/\" target=\"_blank\">Charles Cawte<\/a> for their comments.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin here and excuse me while I check my phone. I&#8217;m having a micro-moment. But more on that in a few, er-moments. This week it\u2019s Joe and me; Gini\u2019s on the road. And because of &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[206,387,183,950,149,27,906,817,946,952,907],"class_list":["post-3998","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-for-immediate-release","tag-gini-dietrich","tag-google","tag-inside-pr","tag-joe-thornley","tag-martin-waxman","tag-micro-moments","tag-mobile","tag-pr","tag-social-media","tag-video"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3998"}],"version-history":[{"count":12,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3998\/revisions"}],"predecessor-version":[{"id":4015,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/3998\/revisions\/4015"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=3998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=3998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}