{"id":4033,"date":"2015-06-17T05:58:38","date_gmt":"2015-06-17T09:58:38","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4033"},"modified":"2015-06-22T07:24:26","modified_gmt":"2015-06-22T11:24:26","slug":"inside-pr-412-the-industry-that-must-change","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/06\/17\/inside-pr-412-the-industry-that-must-change\/","title":{"rendered":"Inside PR 412: The Industry that Must Change"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3092\"><audio class=\"wp-audio-shortcode\" id=\"audio-4033-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR412.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR412.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR412.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4033\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening!<\/p>\n<p>Go Blackhawks!<\/p>\n<p>The parade was yesterday and more than two million people descended on Soldier Field (which only seats\u00a061,500) to celebrate with the team.<\/p>\n<p>There is something to say about Chicago and its sports teams: We love them here.<\/p>\n<p>This week, we&#8217;ve added a new feature on the show called IPR Must Knows. It will be an ongoing feature and we&#8217;d love for you to participate. Use the hashtag <a href=\"https:\/\/twitter.com\/search?src=typd&amp;q=%23iprmustknow\" target=\"_blank\">#iprmustknow<\/a> if there is a story you&#8217;d like us to cover. We&#8217;ll add it to our list!<\/p>\n<p>And this week&#8230;<\/p>\n<h3>IPR Must Knows<\/h3>\n<ul>\n<li><a href=\"https:\/\/twittercommunity.com\/t\/removing-the-140-character-limit-from-direct-messages\/41348\" target=\"_blank\">Twitter announces you can send DMs longer than 140 characters<\/a> starting on July 1.<\/li>\n<li><a href=\"http:\/\/newsroom.fb.com\/news\/2015\/06\/news-feed-fyi-taking-into-account-time-spent-on-stories\/\" target=\"_blank\">Facebook has changed its algorithm<\/a> to put more placement on the things where you spend the most time. Creepy or cool?\u00a0Joe <a href=\"http:\/\/propr.ca\/2015\/facebooks-latest-news-feed-change-is-just-too-creepy\/\" target=\"_blank\">wrote a nice piece<\/a> about it.<\/li>\n<li>A new <a href=\"http:\/\/www.niemanlab.org\/2015\/06\/for-news-organizations-this-was-the-most-important-set-of-apple-announcements-in-years\/\" target=\"_blank\">Flipboard-like app is coming to Apple<\/a> this summer with the new iOS9.<\/li>\n<\/ul>\n<h3>The Industry Must Change<\/h3>\n<p>The meat of our show is about the industry that needs to change. And it&#8217;s not just PR, it&#8217;s advertising, too.<\/p>\n<p>On Medium, Gareth Kay talks about the\u00a0<a href=\"https:\/\/medium.com\/chapter-tales\/tomorrow-today-c725f319ccc8\" target=\"_blank\">advertising agency model that is dying<\/a> and about it&#8217;s evolution.<\/p>\n<p>On his own blog, Stephen Waddington talks about the <a href=\"http:\/\/wadds.co.uk\/2015\/06\/08\/public-relations-lacks-confidence\/\" target=\"_blank\">PR industry and the lack of evolution<\/a>.<\/p>\n<p>Both of these, of course, are not new conversations, but we acknowledge there has been a remarkable period of change and it&#8217;s time for everyone to grow, innovate, and produce.<\/p>\n<p>This could mean we recommend things where we don&#8217;t have expertise. For instance, communicators may recommend paid media. Advertisers may recommend inbound marketing. And marketers may recommend earned media.<\/p>\n<p>The evolution is not only about incorporating new tactics and new technologies, but also about doing what&#8217;s best for the organization&#8230;not what&#8217;s in your own best interest.<\/p>\n<p>We&#8217;d love to hear what you think.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/twitter.com\/AshleaMcGrath\">Ashlea McGrath<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening! Go Blackhawks! The parade was yesterday and more than two million people descended on Soldier Field (which only &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[919,917,921,920,915,916,914,918],"class_list":["post-4033","post","type-post","status-publish","format-standard","hentry","category-pr","tag-iprmustknows","tag-advertising-industry","tag-apple-news-app","tag-facebook-news-feed","tag-gareth-kay","tag-pr-industry","tag-stephen-waddington","tag-twitter-dms"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4033"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4033\/revisions"}],"predecessor-version":[{"id":4036,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4033\/revisions\/4036"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}