{"id":4053,"date":"2015-07-08T05:58:43","date_gmt":"2015-07-08T09:58:43","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4053"},"modified":"2015-07-09T15:02:45","modified_gmt":"2015-07-09T19:02:45","slug":"inside-pr-415-you-talkin-to-me","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/07\/08\/inside-pr-415-you-talkin-to-me\/","title":{"rendered":"Inside PR 415: You Talkin&#8217; to Me?"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_5016\"><audio class=\"wp-audio-shortcode\" id=\"audio-4053-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR415.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR415.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR415.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4053\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>In this week&#8217;s edition\u00a0of <a href=\"https:\/\/twitter.com\/hashtag\/IPRMustKnow?src=hash\" target=\"_blank\">#IPRMustKnow<\/a>, which you, our dear listeners, seem to like, we discuss:<\/p>\n<ol>\n<li><a href=\"http:\/\/www.businessinsider.com\/analyst-says-yelp-traffic-could-decline-for-first-time-ever-2015-7#ixzz3fJQ0qrL5\" target=\"_blank\">Yelp traffic could decline<\/a> for the first time ever after Google changed its search algorithm.<\/li>\n<li><a href=\"http:\/\/mashable.com\/2015\/07\/06\/why-web-design-dead\/\" target=\"_blank\">Web design is dead<\/a>&#8230;and what that means for your use of social networks and mobile platforms.<\/li>\n<li><a href=\"http:\/\/www.nytimes.com\/2015\/06\/24\/technology\/instagram-takes-on-twitter-with-an-updated-photo-feed.html?\" target=\"_blank\">Instagram not only plans to compete with Twitter<\/a>, but to beat them by sharing timely photos from world events.<\/li>\n<\/ol>\n<p>And in the main topic of this week&#8217;s show:<\/p>\n<p>About a week ago, a PR firm executive wrote a column titled, \u201c<em>PR Agency Leads Should Only Follow On Twitter.\u201d<\/em><\/p>\n<p>(We are not going to prove\u00a0a link because we don\u2019t want to give the story any SEO\u00a0juice, but it\u2019s pretty easy to find if you want to read it.)<\/p>\n<p>You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter\u2014not engage, respond, or even tweet.<\/p>\n<p>This is what she says:<\/p>\n<blockquote><p>Don\u2019t get me wrong: I believe wholeheartedly in clients and influencers using Twitter to get the word out. But what I can\u2019t for the life of me wrap my head around is why anyone in an agency \u2014 especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice \u2014 believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means.<\/p><\/blockquote>\n<p>We discuss why this is completely short-sighted and bad advice for the leaders of any organization, not just those of PR firms.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by <a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s edition\u00a0of #IPRMustKnow, which you, our dear listeners, seem to like, we discuss: Yelp traffic could decline for the first time ever after Google changed its search algorithm. Web design is dead&#8230;and what &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[932,934,931,935,933],"class_list":["post-4053","post","type-post","status-publish","format-standard","hentry","category-pr","tag-digital-marketing","tag-instagram","tag-use-of-twitter","tag-web-design","tag-yelp"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4053"}],"version-history":[{"count":2,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4053\/revisions"}],"predecessor-version":[{"id":4056,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4053\/revisions\/4056"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}