{"id":4080,"date":"2015-08-10T14:39:02","date_gmt":"2015-08-10T18:39:02","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4080"},"modified":"2015-08-10T14:39:02","modified_gmt":"2015-08-10T18:39:02","slug":"inside-pr-418-the-ipr-book-club","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/08\/10\/inside-pr-418-the-ipr-book-club\/","title":{"rendered":"Inside PR 418: The IPR Book Club"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4323\"><audio class=\"wp-audio-shortcode\" id=\"audio-4080-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR418.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR418.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR418.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4080\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><a href=\"https:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a> here. On this week&#8217;s Inside PR, <a href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a href=\"https:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and I talk about Gini&#8217;s experiment reposting older content and some of the trends in blogging and publishing that it pointed to.<\/p>\n<p>Also, this week, we launch the Inside PR Book Club #IPRBookClub. Each month, we will ask the Inside PR community to suggest a book that they would like to discuss with us. We&#8217;ll name the book at the beginning of the month and then take two or three weeks to read it. As we do this, we&#8217;ll invite our listeners to read the book as well. And then, most importantly, we&#8217;ll ask you to share with us your impressions of the book. What was most useful? What rang true? What missed? We&#8217;ll ask you to submit your impressions as comments on the IPR blog. Or even better, we&#8217;ll ask you to send us audio comments to the insideprcomments@gmail.com email address. Then we&#8217;ll collect your comments and our own impressions and put together a special Inside PR episode in which we discuss the book. And I mean WE. Because we plan to play your audio comments and read the comments you leave on the Inside PR blog. Yes, we&#8217;re going to not just review books \u00a0but make this a real book club with all of us taking part in the discussion.<\/p>\n<p>For our first book, we&#8217;re going to talk about something that should be of interest to the podcaster in all of us, <a href=\"http:\/\/www.amazon.com\/Business-Podcasting-Passion-Personal-Professional-ebook\/dp\/B010O8DNNI\/ref=sr_1_1?ie=UTF8&amp;qid=1439229208&amp;sr=8-1&amp;keywords=The+Business+of+Podcasting\" target=\"_blank\">The Business of Podcasting<\/a>\u00a0by <a href=\"https:\/\/twitter.com\/donnapapacosta\" target=\"_blank\">Donna Papacosta<\/a> and <a href=\"https:\/\/twitter.com\/podcaststeve\" target=\"_blank\">Steve Lubetkin<\/a>. This is a brand new book by two podcasters who\u00a0share with us the lessons they have each learned in over\u00a0a decade of experience in podcasting. It&#8217;s a short read &#8211; perhaps two hours time. Full of tips and examples. You can get your copy from <a href=\"http:\/\/www.amazon.com\/Business-Podcasting-Passion-Personal-Professional-ebook\/dp\/B010O8DNNI\/ref=sr_1_1?ie=UTF8&amp;qid=1439229208&amp;sr=8-1&amp;keywords=The+Business+of+Podcasting\" target=\"_blank\">Amazon<\/a>.<\/p>\n<p>We also have our <a href=\"https:\/\/twitter.com\/search?q=IPRMustKnow&amp;src=typd\" target=\"_blank\">#IPRMustKnow <\/a>segment. This week, we tell you about three things we think you should be sure to note:<\/p>\n<p>The New York Times is reinventing the way it presents <a href=\"http:\/\/adage.com\/article\/media\/york-times-plans-add-mobile-native-ads-september\/299814\/?utm_source=digital_email&amp;utm_medium=newsletter&amp;utm_campaign=adage&amp;ttl=1439323012\" target=\"_blank\">advertisements on mobile devices<\/a>;<\/p>\n<p>Facebook marches on. They now can claim <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=10102273327714831&amp;set=a.529237706231.2034669.4&amp;type=1&amp;theater\" target=\"_blank\">1.49 BILLION monthly active users<\/a>. Facebook, he Internet for most of us.<\/p>\n<p>Gini points us to an article of useful tips to ensure that we stay on the right side of the law with our <a href=\"http:\/\/www.dglaw.com\/images_user\/newsalerts\/PRN_News_Visual_Storytelling_And_The_Law.pdf\" target=\"_blank\">visual storytelling<\/a>.<\/p>\n<p>We do this for you. And we\u2019d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: if you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joseph Thornley here. On this week&#8217;s Inside PR, Gini Dietrich, Martin Waxman and I talk about Gini&#8217;s experiment reposting older content and some of the trends in blogging and publishing that it pointed to. Also, &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[937,929,925,938],"class_list":["post-4080","post","type-post","status-publish","format-standard","hentry","category-show-notes","tag-iprbookclub","tag-iprmustknow","tag-nytimes","tag-the-business-of-podcasting"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4080"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4080\/revisions"}],"predecessor-version":[{"id":4083,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4080\/revisions\/4083"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}