{"id":4090,"date":"2015-08-19T17:11:29","date_gmt":"2015-08-19T21:11:29","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4090"},"modified":"2015-08-19T17:11:29","modified_gmt":"2015-08-19T21:11:29","slug":"inside-pr-420-neville-hobson-hangs-up-his-mic","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/08\/19\/inside-pr-420-neville-hobson-hangs-up-his-mic\/","title":{"rendered":"Inside PR 420: Neville Hobson Hangs Up His Mic"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4879\"><audio class=\"wp-audio-shortcode\" id=\"audio-4090-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR420.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR420.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR420.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4090\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>This week, we have something special: Joe&#8217;s interview with <a href=\"https:\/\/twitter.com\/jangles\" target=\"_blank\">Neville Hobson<\/a>, co-host of the <a href=\"http:\/\/forimmediaterelease.biz\/index.php\" target=\"_blank\">Hobson &amp; Holtz Report<\/a> and one of the first PR podcasters.<\/p>\n<p>But first, our #InsidePRMustKnow segment.<\/p>\n<p>Martin: The social news distribution space is getting a little more crowded. Facebook\u2019s adding a Twitteresque <a href=\"http:\/\/www.businessinsider.com\/facebook-mobile-notification-breaking-news-app-2015-8\" target=\"_blank\">app to let publishers send out breaking news alerts<\/a>.<\/p>\n<p>Joe: <a href=\"http:\/\/www.thestar.com\/news\/canada\/2015\/08\/16\/search-engine-bias-could-sway-elections-new-research-suggests.html\" target=\"_blank\">An academic study shows that what works for marketing &#8211; good SERP &#8211; also will affect voting decisions in elections<\/a>. Something for us all to be aware of and vigilant about. Also, helps understand the concern of European authorities over the dominant share of search held there by Google.<\/p>\n<p>Gini: How do you drive more traffic to a podcast? <a href=\"https:\/\/twitter.com\/edenspodek\" target=\"_blank\">Eden Spodek<\/a>, who\u2019s launching her own podcast in a few weeks, suggests posting the audio and an image to YouTube and Gini tried that. We\u2019ll let you know what happens.<\/p>\n<p>Now onto Joe\u2019s conversation with Neville \u2026<\/p>\n<p>As you&#8217;ve probably heard, Neville is leaving the FIR Network after 10 years and tells us he\u2019s going to be focusing on creating more written content. In a wide-ranging discussion, he takes us on a journey that begins with the early days of podcasting, or as he calls it \u2018home brew radio&#8217;. Neville tells stories about what he\u2019s observed and learned along the way. He mentions some of the people who inspired him and shares his thoughts on what makes a podcaster great (hint \u2013 curiosity).<\/p>\n<p>And speaking of podcasting\u2026 Just a reminder that we kick off our #InsidePRBookClub next week with a discussion of <a href=\"http:\/\/www.thebusinessofpodcasting.com\/\" target=\"_blank\">The Business of Podcasting<\/a> by <a href=\"https:\/\/twitter.com\/donnapapacosta\" target=\"_blank\">Donna Papacosta<\/a> and <a href=\"https:\/\/twitter.com\/podcaststeve\" target=\"_blank\">Steve Lubetkin<\/a>. We hope you\u2019ll read it and share your\u00a0thoughts.<\/p>\n<p>We\u2019d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by <a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, we have something special: Joe&#8217;s interview with Neville Hobson, co-host of the Hobson &amp; Holtz Report and one of the first PR podcasters. But first, our #InsidePRMustKnow segment. Martin: The social news distribution &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[937,944,462,793,387,943,950,929,149,27,207,946,43,952,945,938],"class_list":["post-4090","post","type-post","status-publish","format-standard","hentry","category-pr","tag-iprbookclub","tag-donna-papacosta","tag-fir","tag-fir-podcast-network","tag-gini-dietrich","tag-hobson-holtz-report","tag-inside-pr","tag-iprmustknow","tag-joe-thornley","tag-martin-waxman","tag-neville-hobson","tag-pr","tag-pr-podcast","tag-social-media","tag-steve-lubetkin","tag-the-business-of-podcasting"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4090"}],"version-history":[{"count":9,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4090\/revisions"}],"predecessor-version":[{"id":4099,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4090\/revisions\/4099"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}