{"id":4101,"date":"2015-08-30T11:52:38","date_gmt":"2015-08-30T15:52:38","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4101"},"modified":"2015-08-30T11:52:38","modified_gmt":"2015-08-30T15:52:38","slug":"inside-pr-421-the-business-of-podcasting","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/08\/30\/inside-pr-421-the-business-of-podcasting\/","title":{"rendered":"Inside PR 421: The Business of Podcasting"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_417\"><audio class=\"wp-audio-shortcode\" id=\"audio-4101-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR421.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR421.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR421.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4101\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>This week, on Inside PR 421, we introduce our first Inside PR Book Club <a href=\"https:\/\/twitter.com\/search?q=IPRBookClub&amp;src=typd\" target=\"_blank\">#IPRBookClub<\/a>, featuring <a href=\"http:\/\/www.thebusinessofpodcasting.com\" target=\"_blank\">The Business of Podcasting<\/a> by <a href=\"https:\/\/twitter.com\/donnapapacosta\" target=\"_blank\">Donna Papacosta<\/a> and <a href=\"https:\/\/twitter.com\/podcaststeve\" target=\"_blank\">Steve Lubetkin<\/a>. We&#8217;re not alone in the book club. <a href=\"https:\/\/twitter.com\/markblevis\" target=\"_blank\">Mark Blevis<\/a>, co-author of <a href=\"http:\/\/markblevis.com\/touch-the-book\/\" target=\"_blank\">Touch<\/a>, and <a href=\"https:\/\/twitter.com\/kevinanselmo\" target=\"_blank\">Kevin Anselmo<\/a> from the <a href=\"http:\/\/firpodcastnetwork.com\/state-of-higher-education-branding\/\" target=\"_blank\">FIR on Higher Education<\/a> podcast weigh in with their thoughts on the book. On top of that, Donna Papacosta joins us to tell us who she and Steve were thinking of when they wrote the book and what they hope people will take away with them from reading it.<\/p>\n<p>We also have our regular IPR Must Know <a href=\"https:\/\/twitter.com\/search?q=IPRMustKnow&amp;src=typd\" target=\"_blank\">#IPRMustKnow<\/a> segment:<\/p>\n<p>More evidence of the power of search to shape opinion. This time, it&#8217;s an <a href=\"http:\/\/www.thestar.com\/news\/canada\/2015\/08\/16\/search-engine-bias-could-sway-elections-new-research-suggests.html\" target=\"_blank\">academic study<\/a> showing that manipulating search results can affect how people vote. It&#8217;s important for us to constantly be aware of the power of Google.<\/p>\n<p>Gini and the Arment Dietrich team tested <a href=\"http:\/\/www.theverge.com\/2015\/8\/17\/9164681\/facebook-notes-are-still-alive-blogging-platform\" target=\"_blank\">Facebook&#8217;s Notes<\/a> feature and they discovered that posts written via the Notes feature are in fact extending the reach of their content. If you have a company page, it&#8217;s worth taking a fresh look at whether you should be posting content via Facebook Notes.<\/p>\n<p>Martin points out that, after several years absence, Twitter posts\u00a0are again showing up in real time in <a href=\"http:\/\/marketingland.com\/tweets-officially-hit-google-desktop-search-results-giving-brands-another-way-in-139822?\" target=\"_blank\">Google&#8217;s desktop search<\/a>. The return of a beautiful relationship.<\/p>\n<p>We\u2019d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, on Inside PR 421, we introduce our first Inside PR Book Club #IPRBookClub, featuring The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We&#8217;re not alone in the book club. Mark Blevis, &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[963,944,945],"class_list":["post-4101","post","type-post","status-publish","format-standard","hentry","category-inside-pr","tag-the-business-of-pr","tag-donna-papacosta","tag-steve-lubetkin"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4101"}],"version-history":[{"count":5,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4101\/revisions"}],"predecessor-version":[{"id":4107,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4101\/revisions\/4107"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}