{"id":4108,"date":"2015-09-02T05:00:22","date_gmt":"2015-09-02T09:00:22","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4108"},"modified":"2015-09-08T15:33:32","modified_gmt":"2015-09-08T19:33:32","slug":"inside-pr-422-the-business-of-podcasting-youtube-and-more","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2015\/09\/02\/inside-pr-422-the-business-of-podcasting-youtube-and-more\/","title":{"rendered":"Inside PR 422: The Business of Podcasting, YouTube, and More"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_3732\"><audio class=\"wp-audio-shortcode\" id=\"audio-4108-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR422.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR422.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR422.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4108\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>It&#8217;s the last week of summer and Joe, Martin, and I are ready to read some books. We hope you enjoyed our first installment of book club&#8230;and will participate in future events.<\/p>\n<p>This week, we discuss the business of podcasting, how to use YouTube with the audio shows, and more.<\/p>\n<p>But first, this week&#8217;s #IPRMustKnows:<\/p>\n<ol>\n<li>\n<p class=\"title\"><a href=\"http:\/\/mashable.com\/2015\/08\/29\/podcasting-mainstream\/\" target=\"_blank\">Podcasting Embraces a New Era of Cool<\/a>.<\/p>\n<\/li>\n<li>\n<p class=\"entry-title\"><a href=\"http:\/\/propr.ca\/2015\/facebook-is-eating-youtubes-lunch-when-it-comes-to-video-views-and-sharing\/\" target=\"_blank\">Facebook is Eating YouTube\u2019s Lunch When it Comes to Video Views and Sharing<\/a>.<\/p>\n<\/li>\n<li><a href=\"https:\/\/plus.google.com\/u\/0\/+ShelHoltz\/posts\/EisYAHJ3TXr\" target=\"_blank\">Is There Enough Benefit to Putting Podcasts on YouTube<\/a>?<\/li>\n<\/ol>\n<p>We also talk about the <a href=\"http:\/\/www.cision.com\/ca-en\/featured\/4-great-canadian-marketing-and-pr-podcasts\/\" target=\"_blank\">Four Great Canadian Marketing and PR Podcasts<\/a> (plus one American, who is an honorary Canadian), and blogging&#8217;s bad rap from <a href=\"http:\/\/alisongarwoodjones.com\/2015\/08\/bloggings-bad-rap\/\" target=\"_blank\">Alison Garwood Jones<\/a>.<\/p>\n<p>Then we answer a comment from <a href=\"https:\/\/www.linkedin.com\/pub\/john-f-kouten\/1\/844\/554\" target=\"_blank\">John Kouten<\/a>, the CEO of <a href=\"http:\/\/www.jfkhealth.com\/\" target=\"_blank\">JFK Communications<\/a>.<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s2\">Listened to 415.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">I have: FB, twitter, Linked In. \u00a0However I rarely post and rarely follow.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">I am unsure about Goggle+<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">My problem is I don\u2019t know how to find the time to use these channels as I am an agency principal. \u00a0I have sales, operations, HR and other time killers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Any advice?<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">We give John some advice, which works for anyone in PR\u2014executive, business owner, or not.<\/p>\n<p>And, if you&#8217;d like to participate in next month&#8217;s <strong>IPR Book Club<\/strong>, leave us a comment here on what you&#8217;d like to read and we&#8217;ll add to our pile!<\/p>\n<p>We\u2019d love to hear from you.<\/p>\n<p>Send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a title=\"Inside PR Community on Google+\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/107220947721041165633\" target=\"_blank\">Inside PR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, leave us a comment here, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the last week of summer and Joe, Martin, and I are ready to read some books. We hope you enjoyed our first installment of book club&#8230;and will participate in future events. This week, we &hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[965,185,966,964],"class_list":["post-4108","post","type-post","status-publish","format-standard","hentry","category-pr","tag-alison-garwood-jones","tag-cision","tag-jfk-communications","tag-john-kouten"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4108"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4108\/revisions"}],"predecessor-version":[{"id":4112,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4108\/revisions\/4112"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}