{"id":4444,"date":"2016-03-07T14:31:26","date_gmt":"2016-03-07T19:31:26","guid":{"rendered":"https:\/\/www.insidepr.ca\/?p=4444"},"modified":"2016-03-07T14:31:26","modified_gmt":"2016-03-07T19:31:26","slug":"inside-pr-434-counselors-academy-and-specialization-vs-generalization-in-pr","status":"publish","type":"post","link":"https:\/\/www.insidepr.ca\/index.php\/2016\/03\/07\/inside-pr-434-counselors-academy-and-specialization-vs-generalization-in-pr\/","title":{"rendered":"Inside PR 434: Counselors Academy and Specialization vs. Generalization in PR"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_6384\"><audio class=\"wp-audio-shortcode\" id=\"audio-4444-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/traffic.libsyn.com\/prworks\/IPR434.mp3?_=1\" \/><a href=\"http:\/\/traffic.libsyn.com\/prworks\/IPR434.mp3\">http:\/\/traffic.libsyn.com\/prworks\/IPR434.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fwww.insidepr.ca%2F%3Fp%3D4444\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/www.insidepr.ca\/index.php\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p><a href=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR.jpg\" rel=\"attachment wp-att-4085\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4085\" src=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-300x300.jpg\" alt=\"FIR_itunes cover_Inside_PR\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-300x300.jpg 300w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-150x150.jpg 150w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-1024x1024.jpg 1024w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-50x50.jpg 50w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-728x728.jpg 728w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-363x363.jpg 363w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR-462x462.jpg 462w, https:\/\/www.insidepr.ca\/wp-content\/uploads\/2015\/08\/FIR_itunes-cover_Inside_PR.jpg 1400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>, <a href=\"http:\/\/twitter.com\/martinwaxman\" target=\"_blank\">Martin Waxman<\/a> and <a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>\u00a0take a look at <a href=\"https:\/\/www.prsa.org\/network\/communities\/counselorsacademy\/\" target=\"_blank\">PRSA&#8217;s\u00a0Counselors Academy<\/a> this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the &#8220;business of the business.&#8221; It&#8217;s a networking place to find others who share the same business challenges that you do as a communications business leader.\u00a0In fact, Martin, Gini and Joe first met at the Counsellors Academy annual conference in Phoenix.\u00a0It&#8217;s not too late to register for this year&#8217;s conference. If you do attend, make sure to say hello to Martin! \ud83d\ude42<\/p>\n<p>For our second topic, Gini asks the question, &#8220;Is specialization in PR a thing of the past\u00a0or the way of the future?&#8221; Martin and Joe weigh in with their views and how they have harnessed\u00a0generalist and specialist knowledge in their careers.<\/p>\n<p><strong>We&#8217;d love to know what you think.\u00a0<\/strong><\/p>\n<p>Leave a comment on the blog, send us an email or an audio comment to\u00a0<a href=\"mailto:insideprcomments@gmail.com\">insideprcomments@gmail.com<\/a>, join the\u00a0<a title=\"FIR Podcast Community\" href=\"https:\/\/plus.google.com\/u\/0\/communities\/112349929544876511942\" target=\"_blank\">FIR Google+ Community<\/a>, join the\u00a0<a href=\"http:\/\/www.facebook.com\/group.php?gid=101489863251163\" target=\"_blank\">Inside PR Facebook<\/a>\u00a0group, message us\u00a0<a href=\"http:\/\/twitter.com\/inside_pr\">@inside_pr<\/a>\u00a0on Twitter, or connect with\u00a0<a href=\"http:\/\/twitter.com\/ginidietrich\" target=\"_blank\">Gini Dietrich<\/a>,\u00a0<a href=\"http:\/\/twitter.com\/thornley\" target=\"_blank\">Joseph Thornley<\/a>, and\u00a0<a href=\"http:\/\/twitter.com\/martinwaxman\">Martin Waxman<\/a>\u00a0on Twitter.<\/p>\n<p><strong>And we have a favor to ask: If you like this podcast, please\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/inside-pr\/id137886027?mt=2\" target=\"_blank\">rate us on iTunes<\/a>.<\/strong><\/p>\n<p class=\"p1\">******************************************************************<\/p>\n<p><strong>Thank you to the people behind Inside PR.<\/strong><\/p>\n<p>Our theme music was created by\u00a0<a href=\"http:\/\/www.fortheloveofrecords.com\/\">Damon de Szegheo<\/a>;\u00a0<a href=\"http:\/\/www.rogerdey.com\/\">Roger Dey<\/a>\u00a0is our announcer.<\/p>\n<p>Inside PR is produced by\u00a0<a href=\"https:\/\/propr.ca\/\" target=\"_blank\">Joseph Thornley<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gini Dietrich, Martin Waxman and Joseph Thornley\u00a0take a look at PRSA&#8217;s\u00a0Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in &hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[727],"class_list":["post-4444","post","type-post","status-publish","format-standard","hentry","category-inside-pr","category-pr","tag-prsa-counselors-academy"],"_links":{"self":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/comments?post=4444"}],"version-history":[{"count":3,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4444\/revisions"}],"predecessor-version":[{"id":4447,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/posts\/4444\/revisions\/4447"}],"wp:attachment":[{"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/media?parent=4444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/categories?post=4444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insidepr.ca\/index.php\/wp-json\/wp\/v2\/tags?post=4444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}